Category - ASO Tricks

User engagement is crucial to building brand awareness and improving conversions for any business. Marketing automation tools can build this awareness, lowering cost and improving efficiency. App marketing automation delivers personalization to app...

People Download Less Apps People don’t download apps the same way they used to a couple of years ago. In general, people use about 10 apps a day and getting them to install new apps is a hard nut to crack: Source: App Annie They know what’s out...

Insights to help you create apps which work on Android phones around the world Android (Go edition) was announced at last year’s Google I/O, with a goal to bring high-quality smartphone experiences to entry-level devices across the globe. Earlier...

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and...

What is App Store Optimization for Games? ASO for games is not very different from regular App Store Optimization. However, ASO for games is considered to be one of the most challenging tasks since there are so many new games coming up everyday...

Other than top brands, what are popular search queries – and how many unique high-volume searches exist? Phiture is an App Store Optimization agency and Mobile Growth Consultancy that helps large international brands with their ASO strategy...

As promised, we don’t stop launching new ASO tools for Keyword Research. Two weeks ago, we introduced Keyword Density tool, and last week uncovered the data from Google Play Console, revealing Installs per Keyword for all Android apps! This week we...

When launching an app or game on Google Play, you have the ability to reach audiences across the world. Emerging markets, such as India, Latin America and Southeast Asia, in particular, have huge potential for reach as these regions have some of the...

Mobile app monetization is one of the most important factors to consider when developing a mobile app. After all, every developer’s end-goal is to generate revenue out of their app, not only to cover its costs but to make a profit as well. There are...

Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores...