Category - ASO Tricks

Increase App User Engagement with Marketing Automation

User engagement is crucial to building brand awareness and improving conversions for any business. Marketing automation tools can build this awareness, lowering cost and improving efficiency. App marketing automation delivers personalization to app...

Service-Based Monetization for Apps

People Download Less Apps People don’t download apps the same way they used to a couple of years ago. In general, people use about 10 apps a day and getting them to install new apps is a hard nut to crack: Source: App Annie They know what’s out...

How to Optimize your App for Android (Go edition)

Insights to help you create apps which work on Android phones around the world Android (Go edition) was announced at last year’s Google I/O, with a goal to bring high-quality smartphone experiences to entry-level devices across the globe. Earlier...

How Do Users Search for Apps in the App Store?

Other than top brands, what are popular search queries – and how many unique high-volume searches exist? Phiture is an App Store Optimization agency and Mobile Growth Consultancy that helps large international brands with their ASO strategy...

How to optimize your Android app for emerging markets

When launching an app or game on Google Play, you have the ability to reach audiences across the world. Emerging markets, such as India, Latin America and Southeast Asia, in particular, have huge potential for reach as these regions have some of the...

The Ultimate Guide To Mobile In-App Purchases Optimization

Mobile app monetization is one of the most important factors to consider when developing a mobile app. After all, every developer’s end-goal is to generate revenue out of their app, not only to cover its costs but to make a profit as well. There are...

Ultimate Guide to Screenshots A/B Testing

Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores...