Google Play improves its pre-launch testing capabilities

To achieve great app quality you need to do a lot of testing. However, it’s often one of the most time-consuming and frustrating aspects of development.  Basic app testing now requires a lot less work on your part and more advanced testing will use...

New Games & Apps in Android Excellence Program

Google’s Android Excellence program highlights apps and games that are well-optimized and take full advantage of core Android features, and today there are 14 new apps and game included in that program. The list consists of seven games and fourteen...

Virtual Reality Apps Development: Overcoming the Problems

Until recently Virtual Reality was only on paper or in early prototype stages. Now things changed a lot. But it is still hard to say whether it will actually stick around. In other words — it is a rather perplexing moment for an industry. This is...

How to set Universal App Campaigns (UAC) right!

Performance marketing is becoming more algorithmic and with AI-based approach. Right now it’s already happening with several ad networks, and even with Facebook and Google. Facebook has AEO (App Event Optimization) campaigns. With Universal...