Category - ASO Tricks

WHAT ARE KEYWORDS? Keywords are words, phrases that define the content of a specific page, and also this is a search query that a user enters in a search engine, for example in Google Play. For example, you are looking for a travel app. This text...

Right now, it’s sometimes difficult to find new information on ASO.  But this article will provide you with fresh info on this subject. Mobile games represent 74% of users’ expenses on apps for both Google Play Store and App Store, according...

On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year. On Halloween, for instance, commerces decorate their shops with pumpkins and skulls, and during Christmas, streets...

ASO has two major levels: keyword optimization – which mostly impacts your app’s visibility and impressions – and conversion rate optimization – which has a direct impact on your installs. There are several factors that can...

We can’t stop talking about ASO… Because it’s so important, people! App store optimization is essential for getting a higher rank for your mobile application in the Google Play Store. Getting a higher rank in app store rankings is crucial to...

So, you want to retain your users successfully in the long-term. Most app developers aim to have an engaged user base who find their app valuable and return to it on a regular basis. Blindly optimizing engagement metrics for their own sake isn’t...

The holiday season is soon to begin! App installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing your app...

Hopefully, you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and everyone’s carefully planned creative strategy...

Get to the TOP and stay there is becoming more and more difficult because of the fact that the application market is growing by leaps and bounds. As an application developer, what do you come across at the very beginning? If you create an app on a...

This summer App Store celebrated its 10th anniversary.  In the first quarter of 2018, it passed the 2 million stored apps milestone. Now add 3.8 million apps available at Google Play and we have a solid proof that the mobile apps industry keeps...