Category - App Promotion

Making money is the goal of any mobile application. And this is absolutely fair and equitable, since the development of mobile applications is a difficult and capacious process that requires a lot of investment of its time and money to develop it:...

WHAT IS ASO? ASO (App Store Optimization) is a set of measures to optimize your application in order to maximize the visibility of your application in the search, namely: Title Keywords Descriptions Consider the optimization checklist: Selection of...

So, the following factors influence the popularity of apps on Google Play: – the number of installs; – the dynamics of installs (48-72 hours for Android), as well as the dynamics of deletions; – rating and reviews; – the...

According to the Localytics data, one of the four downloaded applications is not used at all and is deleted by the person who downloaded it. Therefore, looking at the success of the application based on the number of downloads is a bit wrong. In the...

Creating the app in the evergrowing competitive market isn’t easy, so almost 90% of the app developers are making free apps and are in constant need to monetize them properly to get decent ad revenue. According to the Venturebeat study, users...

After the last adjustments and the confidence that the application is working correctly, it is time to put the application on a large voyage. In other words, posting it in Store. By this stage, the developers should already have: The original and...

Research by the international consulting company Bain & Co showed that an increase in customer retention of 5% could increase the company’s profit by 75%. Incredible numbers, isn’t it? And all this can be achieved using a mobile...

THE CONCEPT OF «INCENTIVE TRAFFIC» Incentive traffic is made up of the number of users prompted to action, their receiving a bonus for a perfect transition, subscription, or the like. As for the reward system, they are divided into 2 groups: –...