Category - App Promotion

There are certain differences in promoting an app and a game on mobile markets. Knowing these nuances will make your promotion more effective! So, here are the main differences between promoting an app and a game? 1. When to start It’s important to...

We know, it’s becoming very hard to compete in the mobile business. More and more apps get published every day, everybody’s fighting for their lucky spot. But there are still some factors that can help you improve your app’s...

Time to tell you about SMART campaigns. Let’s see what is it and how they work just in 7 simple steps on the prosperous example! But let’s start from the very beginning. What is SMART campaign? SMART campaign is a special tool for creating the most...

INSTALLATIONS More installations – higher rating. Higher rating – more installations. Data in Google Play is collected and evaluated for the month. Applications with good dynamics of installations increase in rating. Thus, it is...

Let’s start with success metrics and user activity parameters: We select a specific period and analyze the number of unique users by day (DAU), weeks (WAU) and months (MAU). We calculate Sticky Factor – the ratio of their number per day...

You are probably wondering what strategy should you focus on in regards to your users. There’s user retention, user acquisition, user engagement… All of them are useful, but which one should we put our effort on? You would say user acquisition, as...

Making money is the goal of any mobile application. And this is absolutely fair and equitable, since the development of mobile applications is a difficult and capacious process that requires a lot of investment of its time and money to develop it:...

WHAT IS ASO? ASO (App Store Optimization) is a set of measures to optimize your application in order to maximize the visibility of your application in the search, namely: Title Keywords Descriptions Consider the optimization checklist: Selection of...

So, the following factors influence the popularity of apps on Google Play: the number of installs; the dynamics of installs (48-72 hours for Android), as well as the dynamics of deletions; rating and reviews; the number of application launches and...