Category - App Promotion

Time to tell you about SMART campaigns. Let’s see what is it and how they work just in 7 simple steps on the prosperous example! But let’s start from the very beginning. What is SMART campaign? SMART campaign is a special tool for creating the most...

INSTALLATIONS More installations – higher rating. Higher rating – more installations. Data in Google Play is collected and evaluated for the month. Applications with good dynamics of installations increase in rating. Thus, it is...

Let’s start with success metrics and user activity parameters: We select a specific period and analyze the number of unique users by day (DAU), weeks (WAU) and months (MAU). We calculate Sticky Factor – the ratio of their number per day...

Making money is the goal of any mobile application. And this is absolutely fair and equitable, since the development of mobile applications is a difficult and capacious process that requires a lot of investment of its time and money to develop it:...

WHAT IS ASO? ASO (App Store Optimization) is a set of measures to optimize your application in order to maximize the visibility of your application in the search, namely: Title Keywords Descriptions Consider the optimization checklist: Selection of...

So, the following factors influence the popularity of apps on Google Play: the number of installs; the dynamics of installs (48-72 hours for Android), as well as the dynamics of deletions; rating and reviews; the number of application launches and...

According to the Localytics data, one of the four downloaded applications is not used at all and is deleted by the person who downloaded it. Therefore, looking at the success of the application based on the number of downloads is a bit wrong. In the...

After the last adjustments and the confidence that the application is working correctly, it is time to put the application on a large voyage. In other words, posting it in Store. By this stage, the developers should already have: The original and...

Research by the international consulting company Bain & Co showed that an increase in customer retention of 5% could increase the company’s profit by 75%. Incredible numbers, isn’t it? And all this can be achieved using a mobile...