There is a difference. When we are talking about some apps like fitness, dating, and casinos, it is easier to promote them because there are actually a lot of them on Google Play or the App Store, and either way, you can gather a lot of keywords for them to promote them for. But when it comes to games, if it is not a popular type of game like puzzles, sudoku, blocks, or a game with no competitors, it is extremely difficult to promote such games for keywords because you are unable to gather this keyword cloud to determine for which search requests this application can receive organic traffic. However, games can also be promoted using keywords, especially if they are a popular type of game from a popular category, such as puzzles, where the competition is quite high. As a result, the number of organic installs and traffic is also high.
