When it comes to promoting and optimizing apps, it can be a daunting task, especially in niches with high competition. In these niches, numerous apps compete to occupy top positions in search results to attract as much organic search traffic as possible. One such category is casino applications, which have gained immense popularity among both users and application developers alike. While the optimization of casino apps may seem like a relatively straightforward process, getting top positions in search results can prove to be a challenging feat. This is where keyword promotion can be particularly useful. In fact, keyword promotion is currently one of the most effective ways to increase the user base and revenue for casino applications.
- Why are app developers and users so interested in the casino niche?
- How to use the keyword installs in a casino app promotion?
- Some successful strategies to follow
Overall, while app promotion and optimization can be complex and time-consuming processes, keyword promotion offers an effective way to increase the visibility and revenue of casino applications in a highly competitive market.
Why are app developers and users so interested in the casino niche?
One of the logical questions you may have while facing the gambling niche is why casino apps are so popular now, both among users and app developers. Developers create casino apps for a variety of reasons. First and foremost, the global gambling industry is a lucrative market that has experienced significant growth over the past few years. According to recent reports, the global online gambling market is projected to reach $128.15 billion by 2027, up from $65.3 billion in 2020.
This growth can be attributed to several factors, including the increasing popularity of online gambling, the widespread adoption of smartphones and other mobile devices, and the rise of new technologies such as virtual reality and augmented reality. Furthermore, casino apps offer several advantages over traditional brick-and-mortar casinos. For one, they provide users with easy and convenient access to their favorite casino games from the comfort of their own homes. Additionally, casino apps often offer a wider range of games and betting options than traditional casinos, which can be appealing to users who are looking for a more diverse and immersive gambling experience.
From a developer’s perspective, creating a casino app can also be a lucrative business opportunity. In addition to generating revenue from in-app purchases and advertising, developers can also earn a percentage of the profits generated by the app’s partner casinos. Moreover, developing a successful casino app can help establish a developer’s reputation in the industry and pave the way for future opportunities. Overall, the popularity and profitability of the global gambling industry, combined with the convenience and diversity of casino apps, make them an attractive business opportunity for developers.
How to use the keyword installs in a casino app promotion?
Promoting any application is not an easy task, and if you’ve worked in this field before, you know that ASO the app alone isn’t enough to guarantee a high search ranking. Climbing to the top positions is a difficult feat, and developers and marketers are always looking for ways to improve their chances of getting organic traffic. This is especially true when it comes to competitive niches, like the casino app market, where achieving high rankings can significantly increase the app’s visibility and user base. And here, keyword promotion using targeted keyword installs plays one of the most important roles.
We work with a vast number of applications on a daily basis, and our expertise extends to various categories, including casino applications. You can find examples of successful app promotion across different categories by reading Keyapp’s Case Study provided. Drawing on our experience with casino apps, we will now explore some of the most effective keyword promotion strategies that are currently yielding the best results.
As you may remember, the strategies for Google Play and AppStore differ a lot (follow the link to get more details), but while promoting the casino apps, there are several common elements that will be discussed below.
The main thing to mention is that, usually, the short-tailed keywords in this niche are those with high competitiveness. The examples may be the next search requests: “casino”, “gambling”, “casino slots”, “slots”. Pay attention to the screen below, which shows these keywords’ popularity in Canada.
As you could remember, such keywords are called high-competitive, and the promotion process using these requests is considered to be hard according to the statistics we see on the platform. This proves the fact that boosting the app to the top of the search list for such a keyword will require a higher number of keyword downloads. Let’s compare two examples of promotion for the keyword “casino slots” in the US.
There is Android campaign #1 on the screen below. Before the promotion, the app occupied rank 93 for the mentioned search request. 25-30 installs daily were used during 4 days, and as a result, the app managed to achieve rank 75,5 which is not considered to be a huge increase taking into account the ranks. The main reason of such behavior is too low number of downloads used daily as well as the length of the campaign.
There is Android campaign #2 on the screen below. Before the promotion, the app occupied rank 56 for the mentioned search request. From 60 to 100 installs daily were used during 8 days, and as a result, the app managed to achieve the top 5 a week after all the installs were delivered (this is considered to be normal rank behavior for Google Play).
So these examples show that:
- casino apps require a higher number of downloads while promoting the keyword of high competitiveness even if the ranks are low and close to the top 100
- casino apps require long campaigns (7-8 days on average) to achieve the results in a rank increase
The next point is that at this stage, it is much more effective to promote the casino apps using sets of keywords both for Google Play and AppStore. As you could remember, this method gives better results for Google Play, showing the algorithm that the app gets the downloads for the core keywords, but working with casino apps, use this practice for AppStore as well. Do not hesitate to promote the keywords of low popularity as well, using not so many downloads daily, as this can give a considerable increase in organic as well due to the fact that users use suggestions to find the apps in this niche. Try to expand the keyword cloud to as many keywords as possible, filter them according to their estimated popularity, and take the ones that can supposedly bring at least several organic downloads. For the keyword promotion of such requests, you won’t spend a high number of downloads and may achieve top ranks even within 1 campaign, but as a result, the app will occupy top ranks for a high number of requests, which may help to increase the positions for the main keywords you are targeting.
Here are some examples of such campaigns:
The only difference that could be noticed checking these 2 examples is that for Google Play try to set long campaigns, as we mentioned above, while for AppStore you still can set 1-day orders due to the faster algorithm work.
So these examples show that:
- for casino apps try to promote as many keywords as possible simultaneously for both stores
- do not hesitate to promote the keywords of low popularity, this can help to attract organic traffic as well as to increase the positions for more competitive requests
One more point to mention is that there are some regions where the demand for casino apps is higher than in other countries. Casino apps are more popular in some countries than in others due to various factors, such as cultural, legal, and economic factors. For example, in some countries, gambling is more culturally accepted and widely practiced than in others. This can lead to a higher demand for casino apps in those countries, as users are more familiar with the concept and may be more inclined to use the app. Moreover, economic factors, such as the level of disposable income, can influence the popularity of casino apps in a particular region. In countries with higher average incomes, users may be more likely to spend money on entertainment, including casino apps.
These facts lead to the conclusion that:
- competitors’ research should be conducted
- casino apps should be promoted in several regions simultaneously
As for the market analysis, luckily, the number of casino apps available in both stores makes this task not so hard. Try to find several casino apps and analyze which ones are the most popular. For this, you can use some ASO services (like SensorTower) that give the estimated data, usually based on the number of ratings and reviews the particular app has in the particular country. This is the easiest way to get this type of data.
After getting the most popular geos of your competitor’s apps, proceed with keyword promotion in all these countries simultaneously. It is not necessary to target the keywords of high competitiveness at once, remember the recommendations above about the promotion of long-tailed non-competitive requests.
Moreover, promoting casino apps in many regions can also help mitigate risks associated with fluctuations in demand for the app in specific regions. If demand for the app decreases in one region due to regulatory changes or other factors, having a presence in other regions can help offset the revenue loss and maintain a steady stream of income.
Additionally, promoting casino apps in many regions can help to build brand recognition and reputation, which can be useful in securing partnerships and collaborations with other companies and organizations. This can help further promote the app and drive more downloads and revenue in the long run.
Your promotion strategy may look like the following, targeting several countries simultaneously:
Some successful strategies to follow
The keyword is “slots dinheiro,” promoted in Brazil on Google Play. The keyword’s popularity is 23. The promotion started at rank 21, using 50 installs daily and increasing the volume only once to 75 installs. As a result, the app managed to achieve the top 1 on the 4th day of the promotion. Nevertheless, the promotion wasn’t stopped, and 50 installs daily were added for 12 more days to fix the rank until the app started getting organic traffic from the request. Alongside, a set of other keywords was promoted with 10 installs daily following the recommendation of low-popularity keyword promotion.
The keyword promoted is “chumba casino” promoted in the US on Google Play. The keyword’s popularity is 40. The promotion started at rank 191, using 15 to 45 installs daily. As a result, the app managed to reach the top 5 four days after the promotion.
The next keyword we worked with was “echtgeld slots”. It was promoted in Germany on Google Play. The keyword’s popularity is 39. The promotion started at rank 37 using 10 to 40 installs daily with an everyday increase. As a result, the app managed to reach the top-1 three days after the promotion.
Let’s consider some examples for iOS. As you remember, the strategy for Apple differs if you talk about the campaign length. There is no need to set long campaigns and it will be completely enough to proceed with 1-2 day orders as you will be able to evaluate the results already in 102 days after the installs are delivered.
The promoted keyword in the first case is “live casino”. The promotion was conducted in Great Britain and started with rank 9. After the campaign, the app achieved the top 1, and as you may see, the result was already seen two days after the installs were delivered.
The next keyword we worked with on Apple is “casino slots” promoted in the US. The promotion started at rank 42, and as a result, the app achieved the top 1 using 130 installs for 1 day.
The keyword promoted in the next case is “casino free” promoted in the US on Google Play. The promotion started at rank 232 with 50 installs daily. As a result, the app managed to achieve the top 1 34 days after the promotion.
In conclusion, the global online gambling industry is rapidly expanding, and casino applications have become a popular way for users to access a variety of games and betting options. App developers can take advantage of keyword promotion strategies to increase their apps’ visibility and revenue in this highly competitive market. By using keyword installs to achieve higher search rankings, developers can attract more users and establish their reputation in the industry. Ultimately, creating a successful casino app can open doors for future opportunities and help developers stay ahead of the game. Do not hesitate to use the keyword downloads for casino app promotion as well as promote a lot of keywords simultaneously, which can give even better results in organic traffic attraction.
Our support team is always ready to help you with all the campaign settings, as we know the current trends in keyword promotion and the most efficient strategies that will help your app to achieve top positions in search!