Keyword installs for your app
Learn about the keyword installs and how they may double your app downloads in 5 days from now. We show the best way to get app downloads from search.
Keyword installs for your app
Learn about the keyword installs and how they may double your app downloads in 5 days from now. We show the best way to get app downloads from search.
What is keyword installs?
Let's start with the definition. A user opens an App Store or Play Store and type in any keyword ("money saver", for example) and get search results. It is called search results by keyword "money saver". When one picks an app from the search result by this keyword and installs it, it is called keyword install. Keyword installs show the tendencies for Google or Apple algorithms.
They indicate that users get what they want, when they install your app after searching by a certain keyword. If your app is searched plus downloaded after it more often than any other app on the Store, you deserve to be in the Top positions for the exact search. So we provide keyword installs for the region you want to rank in the top and by search requests you need.
They indicate that users get what they want, when they install your app after searching by a certain keyword. If your app is searched plus downloaded after it more often than any other app on the Store, you deserve to be in the Top positions for the exact search. So we provide keyword installs for the region you want to rank in the top and by search requests you need.
Best way to get more app installs
There are three options and you have to choose one.
The first is to use user acquisition techniques and get users from paid banners, video ads and SMM. The first thing is it is too costly. You have to pay for any click or 1000 views. But as soon as you are out of money to pay for your ads, you lose your traffic flow. At the same time, you get an immediate result, easy budget expense control and a lot of data about users to choose from when you launch a promotion. You can rely on this method if your monetization is super cool and you definitely get in app purchases from your users.
The second one is quite the opposite. You go all hands into organic and by keyword installs for your application. Here you rely mostly on icon and screenshot design. If the users like your icon in the Store search, they will click it. If they click it, they may like your screenshots or not. In fact, you should try really hard to stand out and get downloaded.
But when you mix these two strategies you copy the most natural way of client's behavior. You get people from paid ads and our incentive users search and install the mobile app by keyword at the same time. Users from keyword installs give you search weight to rank higher, while all the other paid traffic gives you in-app usage and purchases.
The second one is quite the opposite. You go all hands into organic and by keyword installs for your application. Here you rely mostly on icon and screenshot design. If the users like your icon in the Store search, they will click it. If they click it, they may like your screenshots or not. In fact, you should try really hard to stand out and get downloaded.
But when you mix these two strategies you copy the most natural way of client's behavior. You get people from paid ads and our incentive users search and install the mobile app by keyword at the same time. Users from keyword installs give you search weight to rank higher, while all the other paid traffic gives you in-app usage and purchases.
● Easy budget control
● Ads campaigns and traffic come as soon as possible
● Simple and quick creation
● Money end, campaign stops
● Constant optimization and tuning
● Constant optimization and tuning
● Ads campaigns and traffic come as soon as possible
● Simple and quick creation
● Money end, campaign stops
● Constant optimization and tuning
● Constant optimization and tuning
● Cheap installs
● Long-term results
● You choose what to be searched for
● Strongly rely on visuals
● Competition in search
● Regular updates for visuals
● Long-term results
● You choose what to be searched for
● Strongly rely on visuals
● Competition in search
● Regular updates for visuals
● Balanced traffic sources
● Easy budget control
● Cheap installs
● Long term results
● Easy budget control
● Cheap installs
● Long term results
● Regular keyword optimization
● A/B tests for visuals
● A/B tests for visuals
Getting app downloads regulary
When you get keyword installs for iOS or Android product, search robots analyze how many installs you received and combine this data with other metrics of your app. The main metrics for the algorithm will be the relation between app downloads to keyword searchers. So, when users tend to download your app more often after searching for a certain keyword you will be ranked for the next search higher.
Google algorithm analyses conversion rate from your app page (conversion into installs from a keyword search) a bit slower than the same from App Store. It will take up to 3 days for Google Play robot to react to our incentive installs. Contrary, iOS ranks change dynamically and each install may change the app position up or down in seconds.
To get app installs regularly you need to be searched TOP 1 or at least in TOP 2-5 for the crucial keywords of your keyword cloud. That means you always search for new keywords for your cloud and delete those you are in the TOP but do not receive the conversions you need. Pick the most promising keywords and promote them. Try to keep your main keywords in TOP 1, analyzing them at the keyapp.top cabinet. Run 1-2 days campaigns to push up those that have lost their positions.
Google algorithm analyses conversion rate from your app page (conversion into installs from a keyword search) a bit slower than the same from App Store. It will take up to 3 days for Google Play robot to react to our incentive installs. Contrary, iOS ranks change dynamically and each install may change the app position up or down in seconds.
To get app installs regularly you need to be searched TOP 1 or at least in TOP 2-5 for the crucial keywords of your keyword cloud. That means you always search for new keywords for your cloud and delete those you are in the TOP but do not receive the conversions you need. Pick the most promising keywords and promote them. Try to keep your main keywords in TOP 1, analyzing them at the keyapp.top cabinet. Run 1-2 days campaigns to push up those that have lost their positions.
What installs can harm you?
When you buy incentive traffic in large amounts, you show the algorithms abnormal tendency and that may harm your application positions. Thousands of keywords installs per day are also unnatural for Google Play and App Store algorithms if your app is new. But sometimes, our customers tend to make such a mistake, putting 2,000 or 5,000 installs on Package ID or ordinary promotion. Keyapp.top managers analyze clients' accounts and write suggestions on how to optimize campaigns and spend less. Read more of our cases on successful promotion by keywords in our blog.
How to get more Android and iOS app installs?
After you have balanced your paid traffic and keyword installs, you begin to rank higher for the keywords you need. It is time to analyze your keyword cloud again. What has changed? How many new keywords did you add to your promotion campaign? Are all they written into your description?
Ask one of our Personal Managers to analyze your app for free and give suggestions on optimization.
Ask one of our Personal Managers to analyze your app for free and give suggestions on optimization.
You can also optimize your visuals. For example, you have done a great job and have a TOP-3 position in search by your keyword. However, users click on your icon less than on others. Even your titles are almost the same! The point is, your visuals are far less interesting and eye-catchy for your target audience. Do not lose time and money then. Redesign your visuals or ask us to help you with that.
Boost keyword installs with roadmap
Experts operate with "strategies" word and that you need to pay to get one. Contrary, we want you no have a simple what-to-do guide. So, we created a roadmap. As we see it, it is the best way to get app installs doing a systematic result-oriented work.
It shows what to do when:
It shows what to do when:
Your application gets promotion by keywords and drops down to fast after it
People download your app and delete it in 5 minutes
You app is at the top but you get no clicks
Your reviews get deleted in the first few hours
You get lots of negative reviews on app page
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Your application gets promotion by keywords and drops down to fast after it
People download your app and delete it in 5 minutes
You app is at the top but you get no clicks
Your reviews get deleted in the first few hours
You get lots of negative reviews on app page
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Get more than simply buy app downloads
We can not fit all our experience about how to increase app downloads and keyword installs in one article. You can sign up now and get a free weekly digest of our best promotion cases. We will be happy if you copy our experience and follow our promotion tips.
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