Many novice developers often turn to us with one serious question: How do I start my promotion? After conducting a detailed analysis of frequently asked questions, we have compiled a specific work algorithm that will precisely help you to place your first order in 3 simple steps.

To get started, it’s essential to understand the type of promotion your app requires. Begin by checking how many installs your app currently has — this data is available in your developer console or right on the app’s store page. At the same time, define your main promotion goal: whether you aim to boost keyword rankings in search results or focus on increasing the number of active users.

If your app is brand new and not yet indexed for any keywords, we recommend starting with CPI campaigns (available only for Google Play, which help to get first active users and indexation). But if your app already ranks for some search queries, you can confidently begin promotion with keyword installs, and that’s what we recommend focusing on.

Depending on the promotion type, you should build a strategy tailored to your app and store. For CPI campaigns on Google Play, we recommend starting with the lowest possible cost per install and targeting low-cost countries to attract your first users and build initial visibility.

When it comes to keyword promotion, the strategy differs depending on the store, as Google Play and the App Store have different ranking algorithms.

If you’re unsure which promotion approach to choose, everything depends on your goals and, of course, your budget, but

For the App Store, it’s best to start with short 1–3 day bursts to observe how the app reacts in search rankings.

For Google Play, focus on 5–7 day campaigns with a gradual daily increase in keyword volumes.

Also, contact our support team or your personal manager at the beginning of your work on the platform — we’ll analyze your app and build a custom plan to help you achieve the best results.

You can always check our blog or YouTube channel for ready-to-use strategies

To ensure that you do not have any problems when you first fill out an order, follow this step-by-step algorithm:

1. Add your app! Go to «My apps» and press the button «Add new app». Insert app package name or store URL, and don't forget to choose the country to promote for.

2. Go to «Add Campaign» and select the service you are going to use: Keyword Installs, Direct Installs, Guaranteed Reviews, or Advertising Campaign

3. Choose the country where you want to promote your application, and select the app that you added before. Specify the number of installs and split installs for the number of days needed. The last point: choose the install delivery type and press the «Start now» button, or plan the campaign launch for later

4. If you are focused on keyword promotion, pay attention that you can add several keywords to one campaign and edit the keyword list while campaign creation to add new keywords for promotion.

You can also use our ASO tools to analyze the keywords, their popularity score, and traffic, as well as your app’s positions for keywords, to choose the best keywords for your campaign.

5. When launching a Keyword Installs campaign, make sure to tailor the strategy based on your app, store, target country, and selected keywords – these factors directly influence the number of installs needed and the duration of the campaign. And of course, if you’re unsure where to start, feel free to reach out — our team is always here to help you build the most effective strategy.

If you want to find keywords, but don't know how to do this, then read here everything you need to know about keywords.

Congratulations! Everything left is to wait until the order is finished and observe the result 3-5 days after ending of the order ends.

We wish you good luck in your progress, and remember that our team is always willing to help you!