Chat GPT vs. traditional ASO tools: Which is better?

App Store Optimization (ASO) is a crucial component of any app marketing strategy, as it can significantly impact an app’s visibility, downloads, and revenue. ASO involves optimizing various elements of an app’s listing, including its title, description, screenshots, and keywords, to improve its ranking in app store search results. Traditionally, ASO tools have been the go-to solution for developers and marketers to conduct keyword research, analyze competitors, and optimize their app’s listing. However, with the advent of artificial intelligence (AI) and machine learning, new tools like Chat GPT are emerging as an alternative. In this post, we will compare Chat GPT and traditional ASO tools to determine which is better for app store optimization.

ASO Tools

Traditional ASO tools like, Sensor Tower, Mobile Action, and Keyapp provide a wide range of features for optimizing an app’s listing. These tools can help developers and marketers conduct keyword research, analyze competitors, track app performance, and more. 

For example, App Annie’s ASO tools offer keyword optimization recommendations, competitor analysis, and app store performance tracking. Similarly, Sensor Tower provides keyword research, app store intelligence, and custom reports to help optimize an app’s listing.


Keyapp helps ASO managers with three simple steps: you can identify the best keywords for your app, analyze your rankings, and improve your app’s visibility on both App Store and Google Play platforms

ASO tools can help ASO managers test different app store elements, such as app titles, descriptions, and screenshots, to see what works best in terms of driving downloads. Tools like SplitMetrics or StoreMaven offer A/B testing capabilities to optimize app store conversion rates.

ASO tools can help track the app’s ranking changes over time, as well as provide insights into how different optimization efforts impact app rankings. For example, tools like AppFollow or AppRankCorner can track app rankings and provide insights into how optimization efforts impact rankings.

Chat GPT

Chat GPT is an AI-powered language model that can generate human-like responses to natural language queries. It has been used in various applications, including chatbots, virtual assistants, and customer support. Recently, it has been gaining traction as an ASO tool to generate keyword suggestions and analyze competitor listings. Chat GPT can analyze an app’s listing and generate new, relevant keywords based on the app’s content and user intent. It can also analyze competitor listings and provide insights into their keyword strategy. One of the main limitations of the Chat GPT is that it has access to data relevant for 2021.

Chat GPT vs. Traditional ASO Tools

1. The main difference between Chat GPT and traditional ASO tools is that Chat GPT is powered by AI and machine learning, whereas traditional ASO tools rely on data analysis and human expertise. If we add a link to Chat GPT, it cannot follow this link; it just checks the app package to see some details about the application and gives the keywords accordingly. If you haven’t got any experience in ASO and keyword research it can be the first step which you may do and get the list of your first 20-30 keywords.

Chat GPT Prompt1

After receiving the first list of keywords for your app, copy the most relevant and ask Chat GPT: “Find 100 more keywords connected with these ones”. Not all of them will be relevant, but you can expand your keyword list.PT Prompt1

Keyapp Prompt2

Don’t forget that Keyapp offers a range of free ASO tools. One of them is an option with suggested keywords, which you can use after adding keywords from Chat GPT on the platform.

2. Chat GPT’s language model can generate more natural and conversational keyword suggestions, which can be helpful for optimizing long-tail keywords and improving user engagement.

Traditional ASO tools, on the other hand, are more data-driven and provide more comprehensive data on app performance, market trends, and user behavior.

3. Another advantage of Chat GPT is its ability to analyze user reviews and generate insights into user sentiment and preferences. By analyzing user reviews, Chat GPT can identify the most common user complaints, feature requests, keywords and issues, which can help developers and marketers improve their app’s user experience and rating. This way you can easily search for keywords in competitors’ app descriptions.


Chat GPT Prompt3

Make a list of most common things that customers like or don’t like about the app from the reviews pasted below. You should only include things that repeat over and over again in the reviews, write the ones that repeat the most first. Next to every bullet, write down how many times did the sentiment repeat in the reviews (Choose between: “”Very common””, “”Moderately common””, “”Not common””)

4. However, traditional ASO tools still have some advantages over Chat GPT. For example, they provide more comprehensive data on keyword ranking, search volume, and competition. They also offer more advanced features for competitor analysis, such as tracking their ad campaigns, social media activity, and user acquisition strategy. Don’t forget that you can check score and traffic for each keywords after adding it on Keyapp platform for free.

Keyapp interface
Keyapp interface

5. Chat GPT interacts with users in a conversational manner, providing personalized recommendations and suggestions, while traditional ASO tools offer a more static interface and rely on users to input queries.

6. Chat GPT has multilingual support, allowing it to analyze and respond to queries in multiple languages, while traditional ASO tools are often limited to a single language. Also it allows you to translate your app into multiple languages. This can expand your app’s reach and improve its visibility in non-English-speaking markets.

Chat GPT Prompt3

Use ChatGPT to generate keyword ideas: You can ask ChatGPT to generate keyword ideas based on your app’s category, target audience, and features. For example, you can ask, “What are some popular keywords for a language learning app targeting adults?” or “What are some keywords for a puzzle game with a space theme?”

7. ChatGPT, like most ASO services can generate ideas for app store listings, including app titles, descriptions, and screenshots. By analyzing user behavior and market trends, ChatGPT can provide insights into what users are searching for and how to make your app stand out in a crowded marketplace. If you want to learn more, read our Instruction How to Use ChatGPT To Promote Your Mobile App. 10 Practical Advice for ASO Managers and App Developers

8. Many traditional ASO tools can be expensive and may require a significant investment to access their full suite of features and functionality unlike Chat GPT


In conclusion, both Chat GPT and traditional ASO tools have their pros and cons. Chat GPT’s AI-powered language model can generate more natural and conversational keyword suggestions and provide insights into user sentiment and preferences. ChatGPT can be a valuable tool for keyword research in ASO. By generating keyword ideas based on your app’s category and target audience, analyzing the keyword ideas, and optimizing your app’s metadata, you can improve your app’s visibility and discoverability in app store search results. Don’t forget that all chat features are free for now.

However, traditional ASO tools provide more comprehensive data on app performance, market trends, and user behavior, and offer more advanced features for competitor analysis. Ultimately, the choice between Chat GPT and traditional ASO tools depends on the specific needs and goals of the developer or marketer. They can use both types of tools in combination to optimize their app’s listing and improve its visibility, downloads, and revenue.

I’m an experienced Digital Marketer, and Strategist, been in the marketing Industry for the last 6+ Years. Have skills in PPC, SMM, Market research etc.
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