Psychology of Mobile Users: How to Get Them to Install and Use Your App

The main goal for any app developer is to make income from their app, but before that can happen, they need to focus on getting users to download and use the app, which ultimately leads to earnings. To ensure that this goal is met, it’s important to understand why users decide to download certain apps and which motivations they have to choose this or that one. Today, we’ll look at some factors that influence users’ decisions and how you can encourage them to download your app.

Create a Great First Impression

To capture users’ attention right from the beginning, it’s crucial to make a great first impression and mostly that’s about App Store Optimization, both text and visual. We already discussed the importance of ASO thousand of times, but anyway it is what influence users’ choice for sure. 

  • Icon and Screenshots (visual optimization): app’s icon should be impressive and memorable as well as must reflect the app functions and main purpose of download for users. The name should be short yet descriptive, giving users a clear idea of what the app is about. As for the screenshots, do not forget that they are shown as well in the search list, so users see them at once finding your app by keywords, for example. So the logic should be the same as with icon – try to describe your app using visual assets mentioning all the advantages and functions, but at the same follow the store guidelines to avoid any issues in moderation process.  If possible, work with video assets as well, as this increases the conversion rate considerably due to the fact of showing the app functionality at once to the user. 
  • Description and Title (text optimization): In the description, highlight the app’s advantages and unique functionalities to entice users to explore further. Make sure to emphasize what sets your app apart from others in the same category, as this can help it stand out in a store. The title should be short yet descriptive, giving users a clear idea of what the app is about. At the same time, do not forget about the algorithm work, so make sure that you include all the main keywords to the texts giving the app possibility to get ranked in top 250.
Example of bad visual ASO
Example of successful visual ASO

Remember, users often make split-second decisions when browsing app stores, so it’s essential to make sure your app’s visual assets and texts are compelling enough to catch their attention and encourage them to learn more or even download it.

Value of the App

Making sure that your app offers real value for users is a key to long-term success and increasing of traffic the application gets.

Problem Solving: It is crucial to make sure that your app solves some particular problems or challenges that users face on a daily basis. Proceed with market/competitor research to find out the common issues your target users have in the same app category and try to follow the way of creating functionality that could help to solve such problems and provide the easy solution for users. Working this way will help you to start app monetization faster.

Example of the app solving users’ request

Unique Features: To make your app stand out from the competition, you need to offer unique and innovative features that add value to users’ lives. Analyze the advantages and disadvantages of existing apps in your niche and identify areas where you can differentiate yourself. Whether it’s advanced functionality, intuitive design, or seamless integration with other services, strive to provide users with something they can’t find in other apps. Highlight these unique features in your app’s marketing materials to demonstrate your app’s value proposition and entice users to try it.

By focusing on utility and innovation, you not only meet users’ needs, but also exceed their expectations, helping to build loyalty. Ultimately, apps that offer real value and solve real problems have a better chance of success.

Ease of use

Intuitive interface: The interface of the app should be simple and user-friendly. Minimize the number of steps required to create an account, complete tasks or use the main functions. Try to make the usage of the app as simple and fast as possible as it is clear that modern life is fast and if the app is full of complicated stages, most probably the user won’t use for a long time giving the preference to the competitor app providing the simpler design and functionality. The reality is that nowadays users get used to easeness and simplicity in everything and when the functions are not clear, the deletion rate will increase at once.

Onboarding: Provide a short, clear guide to using the app when you first launch it. Yes, it may require some time and efforts from you, but anyway this point is connected with the previous one; remember that simplicity and clearness are a key to the user satisfaction.

Example of onboarding inside the app

User Engagement

Gamification: Add game elements such as achievements, rewards and competitions to increase user interest. Provide users with goals and rewards for reaching certain stages or completing certain tasks in the app. For example, a fitness app might offer achievements for reaching a certain number of steps per day. At the same time, supporting the user and increasing motivation by providing rewards for achievements or regular use of the application. For example, discounts or free products for users who reach a certain level in the application.

Social proof

Rates and reviews: we believe that at this stage no one can already deny that app reputation shows the future of the application and the way it will attract users. Rates and reviews already became one of the most important parts in app marketing helping app developers to increase the conversion rate. The reality is that now users can decide fast to download the app or not based only on ASO and app reputation due to the fact that they are visible on the app page. Of course, no one would like to install the app where reviews tell that some functions do not work, the app doesn’t give an access to the promised features, or it is not free as it is mentioned in the texts. Make sure that you work with the reputation following the next steps: 

  • Reply all the reviews, positive or negative, giving the answers to the questions, thanking for the feedback or paying attention to issues users have trying to solve them
  • Encourage users to leave the reviews, for example, ask users to leave a review directly within the app after they have completed a significant action or achieved a milestone. For example, after completing a purchase or reaching a certain level in a game, you can display a pop-up message asking users to rate their experience.
  • Do not hesitate to buy reviews and rates with guarantee at our platform if you need to fix the app reputation
Buy app reviews at


Summing up, it is crucial to mention that app marketing is a complex process requiring the efforts in all the possible fields we mentioned here and in our previous articles. If to be honest, working on app stores is much easier now than several years ago due to the availability of data researches, but at the same time do not forget about the competitiveness making the work with apps harder than some time ago and creating the environment where all the details should be taken into account if you want to lead your app to a success.

My way in keywords promotion and ASO started more than 3 years ago. At this stage I work closely with different app categories and have an experience in keywords promotion both of Android and iOS apps.
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