As the mobile app market continues to grow, it’s becoming increasingly important for app developers and businesses to have a solid app promotion strategy in place. With millions of apps available in the app stores, it can be difficult to get your app noticed and stand out from the competition. Fortunately, there are several essential types of tools and services that can help you promote your app effectively and drive downloads. In this article, we will discuss the four essential tools and services for successful app promotion in 2023.
- App Store Optimization (ASO) Tools
- Screenshot makers for the App Store and Google Play
- Social Media Management Tools & AI
- User Acquisition Platforms
- App Analytics Tools
From app store optimization (ASO) tools to social media advertising, these strategies can help you reach your target audience and achieve your app promotion goals.
App Store Optimization (ASO) Tools
An ASO tool is a service that helps you optimize your application’s visibility and ranking in the app stores, such as the Apple App Store and Google Play Store. ASO tools provide various features, such as keyword research, competitor analysis, app metadata optimization, and performance tracking. Some popular ASO tools include Data.ai, Sensor Tower, Mobile Action, and Keyapp. Let’s look at each in more detail.
Data.ai is a service for analytics and getting reliable data to make important decisions at all stages of the mobile application business. Data.ai helps you understand competitors, market conditions, track app downloads, revenue, usage, engagement, and ads. The service will also allow you to optimize products for app stores, increase the effectiveness of promotion methods, increase retention rates, and effectively support the target audience. Data.ai includes market analytics, multi-store app analytics, and competitor analytics.
There is an interesting section called “Market insights” which includes information about market size in a particular region depending on different stores and devices. It could be helpful for marketing analysis and research. Information about revenue is available to users too.
Sensor Tower is a mobile app analytics platform that provides data-driven insights to help mobile app developers and marketers improve their app’s performance. The platform offers a range of features that can help with app store optimization (ASO), competitive analysis, and advertising optimization.
- App Market Data: Sensor Tower offers data on the mobile app market, including trends, market share, and top apps by category and country.
- Custom Reports: Sensor Tower allows users to create custom reports on app performance and market trends, which can help with strategic decision-making.
Keyapp is a platform for Android and iOS app keyword promotion. A distinctive feature is that the platform offers free ASO tools in addition to promoting applications by keywords. What is waiting for you?
- List of keywords your app or competitor’s app is ranked for in particular Geo
- Suggestion keywords tool
- App keyword ranking tool. You receive information about rank, score, and traffic.
Keyapp provides users with analytic keyword rank history information for 30 days, 3 months, 6 months and 1 year.
Also, you can enter “statistics” in your account on our platform, where it is possible to check all the installs delivered on a particular date. Specify the country in which you promoted the application and select the application you want to check the results for. You will see the full statistics of which days and how installs were distributed. Also, you will be able to see the total number of delivered installs.Platform allows users to download the order report for app promotion by clicking the order ID.
In summary, Data.ai, Sensor Tower, Mobile Action and Keyapp provide ASO managers with valuable insights and data to improve their app’s visibility, ranking, and overall performance on app stores. It offers various optimization features, including keyword research and app metadata optimization, but some ASO tools can be expensive.
Screenshot makers for the App Store and Google Play
Descriptions and all textual information is ready. Next, you need the graphical elements of the application. Do not forget that, depending on the country, colors, types of people in photographs, design elements, and pictograms may change. You can read more about app localization for the Asian market in this article.
Modern tools allow ASO managers to independently, without the involvement of a designer, create sets of screenshots and experiment with their visual content, for example, for AB tests. Here are a few services you might find useful:
1.Appure is a tool that allows you to create screenshots for all devices, including tablets. The service offers many customization tools, such as changing the background and image, applying a gradient, using frames, and much more. One of the few constructors with which you can localize screenshots into different languages. This feature is available in both paid and free versions.
2.AppLaunchpad is a popular tool that helps ASO managers create professional-looking screenshots for their mobile apps. It offers a range of customizable templates and features that make it easy to create high-quality screenshots that effectively showcase the features and benefits of your app.
3.Previewed is another popular tool that ASO managers use to create screenshots for their mobile apps and social networks. It offers a range of customizable templates, colors, fonts, and other design elements to help you create screenshots that look great and effectively communicate the value of your app. Also users can create stunning promo video previews using a special video maker in minutes and 3D snapshots and animations. With this animation tool, you have complete creative control over the appearance and style of your animations. This allows you to effortlessly generate stunning high-resolution scenes showcasing the latest phone and tablet devices, with resolutions of up to 4K.
Both AppLaunchpad and Previewed offer features like real-time preview, screenshot optimization, and device frame customization, which can help you create engaging screenshots that stand out in the app stores. Ultimately, the choice between these tools may come down to personal preference and the specific needs of your ASO strategy.
Social Media Management Tools & AI
Social media platforms such as Facebook, Twitter, and Instagram provide an excellent opportunity to promote your application and engage with your target audience. A social media management tool can help you manage your social media accounts efficiently. Some popular social media management tools include Hootsuite, Buffer, and Sprout Social.
As you can see, these services allow you to schedule posts and manage multiple social media accounts from a single platform, provide analytics and insights to track your social media performance, help you engage with your audience, and build a community around your application.
Unfortunately, social media management tools can be expensive, especially if you need advanced features. But don’t forget that Facebook provides free scheduling.
These services can help you schedule posts but can’t help you create content. We advise you to pay attention to AI which can handle this task. For example, Chat GPT can not only prepare content, but also help with ideas for posts and press releases, generate keywords for which you can promote the application on the Keyapp platform, and create a table with the main characteristics of your competitors. Learn more ideas about how ASO managers and app developers can use Chat GPT in our article.
User Acquisition Platforms
User acquisition platforms help you acquire new users for your application through various advertising channels, such as social media, search ads, and video ads. Some popular user acquisition platforms include Google Ads, Facebook Ads, and AppLovin.
Facebook allows you to promote applications in various stores incl. Amazon Appstore and Oculus App Store. Different types of targeting are available to you – age, gender, geo and location. We want to pay attention to the placement of advertising. Be careful when choosing locations, as some of them may be less efficient and waste your budget. We advise you to start with Feeds and Stories and Reels like more conversion placements. AB test also available for you. You can try different images, ad text, audiences and more to see which one performs best (Learn more)
Pros:
- Allows you to reach a large audience and acquire new users quickly.
- Provides targeting options to reach your ideal audience.
- Offers various ad formats to showcase your application.
Cons:
- User acquisition platforms can be expensive, especially if you want to reach a large audience.
- Ad campaigns require careful planning and optimization to be effective.
App Analytics Tools
App analytics tools help you track and analyze your application’s performance and user behavior. They provide valuable insights into user engagement, retention, and conversion rates. Some popular app analytics tools include Firebase, Google Analytics, and Mixpanel.
Want to note that Firebase provides A/B Testing unlike other services. It’s a free service offered by Google that allows you to test different variations of your app’s user interface, messaging, and more. It also offers real-time reporting and analytics. To learn more about A/B Testing: why you need it and how to do it, read our article. These services allow you to track your application’s performance and user behavior, provide insights into user engagement, retention, and conversion rates, and help you identify areas for improvement and optimize your application.
Summary
In conclusion, promoting an application requires various tools and services, including ASO tools, social media management tools, user acquisition platforms, and app analytics tools. Each tool and service has its pros and cons, so it’s essential to choose the ones that best suit your application and budget.
In this review, we have tried to focus your attention on the most obvious aspects of working with ASO as well as tell you about the tools that can make your daily work easier. Naturally, we could not mention all the existing services, but we chose the most convenient and affordable from our point of view. We hope you were able to learn something new for yourself and will be able to apply it in your practice in the future.
