Over the last few years, a lot of tools and services have been created for app developers. We have tried some of them and review them . Obviously, we cannot try every tool out there, but we would love to hear what you think about any tools that you...

our main mission as an app owner is to make as many users as possible to discover your app. For this reason, we remind you with every topic discussed that app store search is the main channel that increases your opportunity to accomplish that goal...

Today, ads are getting more elaborated than ever before and it is a good thing because advertisers are looking for methods to attract more users with innovative solutions. This is the case of playable ads. For a definition, playable ads are ads that...

The American holiday retail season is an explosive one, for in-store purchases as well as in-app (over 75% of all Americans used mobile devices for holiday shopping in 2016). Adjust sees major lifts in metrics (including spending) around the...

Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered...