Virtual Reality Apps Development: Overcoming the Problems

Until recently Virtual Reality was only on paper or in early prototype stages. Now things changed a lot. But it is still hard to say whether it will actually stick around. In other words — it is a rather perplexing moment for an industry. This is...

How to set Universal App Campaigns (UAC) right!

Performance marketing is becoming more algorithmic and with AI-based approach. Right now it’s already happening with several ad networks, and even with Facebook and Google. Facebook has AEO (App Event Optimization) campaigns. With Universal...

Case Study №10 Popular Keyword!

Hello, guys! Today we would like to share with you one of our recent app promotion case studies! High-competition keywords can be extremely hard to boost.  In this promotion, we tried to push a popular keyword ‘fishdom‘. As you can see...

Successful Android Apps Written in Kotlin

Java has been the standard for developing Android apps for a lot of time. In 2011, JetBrains presented Kotlin, a new statically-typed language running on Java Virtual Machine. In 2017, during Google I/O, Kotlin was announced as an official language...

Fake Apps on Google Play

It seems that tricksters on Google Play have found a lot of ways to make their fake apps appear more trustworthy to users. The trick takes advantage of the fact that apart from the app icon and name, there is one more element the user sees when...

Increase App User Engagement with Marketing Automation

User engagement is crucial to building brand awareness and improving conversions for any business. Marketing automation tools can build this awareness, lowering cost and improving efficiency. App marketing automation delivers personalization to app...

Mobile App Statistics Every Developer Should Know

There are different reports each year from app usage to revenue. They can provide us with important information about the app economy. But often it can be difficult to understand how these trends will affect your app. We’re going to look at...

Service-Based Monetization for Apps

People Download Less Apps People don’t download apps the same way they used to a couple of years ago. In general, people use about 10 apps a day and getting them to install new apps is a hard nut to crack: Source: App Annie They know what’s out...