After some time from our own experience, we realize that apps don’t market themselves on the app market. We need to work hard to make apps visible so they start to pay off. To make our app promotion successful we need to avoid these three ASO...

Your app may get hundreds of installs every day, but how many of these installs become your active and engaged users? It is becoming more and more important to build an effective retention strategy to have sustained app growth which ensures that...

A lot of developers around the world still struggle with App Discovery. It remains the main issue in app promotion because the number of apps on the store is huge – almost 3 million now. This number can be frustrating but there are methods we...

1) Precise Targeting Targeting is what makes Facebook Ads so great and popular compared to other advertising platforms.Targeting simply means putting your ads in front of the right people, who will download, use, and spend money in the app. Facebook...

Do you struggle to monetize your app? To understand how you can drive more revenue to your app you should take a closer look at these amazing ways to do it: 1 ) In-app purchases Your app can become a great sales channel. But, the existence of the...

One of the most important things you need to have for a never ending success in app stores – a seamless, bugless user experience, the best app usability possible. Let’s look at the ways how we can analyze it and make it better! First what we...

Right now it’s almost 3 million apps on Google Play. Every app is striving to be noticed and hit the top ranks so it’s crucial to think through all the stages of your app promotion beforehand because you don’t want to get lost in all this tremendous...

Without improving your app you might lose your users. Even the dedicated ones. Ranks drop, bad comments start to appear on your app’s page and the whole picture is suddenly not so bright. To prevent that, you should constantly improve your app and...

When users browse app stores, their first impression of your app is your app’s icon. Right now visuals are everything. This fact makes your icon very important for your app marketing, as you are also going to be using that icon in a lot of places...