So, the following factors influence the popularity of apps on Google Play:
- the number of installs;
- the dynamics of installs (48-72 hours for Android), as well as the dynamics of deletions;
- rating and reviews;
- the number of application launches and user activity.
How to apply these factors?
METHOD 1: INTEREST THE AUDIENCE
It would be better if potential users find out about your application before the release. Create a website and tell people about the functionality of future applications. Offer everyone to participate in the testing. Countdown to make the release more expected and attract the attention of the audience.
METHOD 2: OPTIMIZATION
Creating a site about the application is not enough. If your site is in search of outstanding people, they will be interested in much more people. Optimization of an app store is the optimization of metadata to improve application metrics and improve search in outstanding app stores, and we advise you to study this concept in detail and focus on its importance.
METHOD 3. WORK WITH GOOGLE PLAY
The created application page in one of these stores makes it as attractive as possible for potential users. In addition, users can find your program in the search. Work on a detailed description of the application. Add screenshots of the application to demonstrate the basic functions and attract the attention of users.
METHOD 4. SOCIAL NETWORKS
Publish functional descriptions, reviews and promo videos. Tell us a little about your team and share photos of the workflow. Hold interesting contests to attract the attention of subscribers. Chat with people and answer their questions. Periodically post in the social networks the announcement of materials published on the site, and vice versa – add the buttons of the most popular social networks to the site. Users can learn more about your application.
METHOD 5. ADVERTISING
Contextual advertising system to promote your application. You can also use advertising in social networks. Agreements on placing banners on thematic sites popular among your open audience will be a diverse solution. You can also find several thematic blogs, and agree on the publication of paid reviews.
METHOD 6. BLOG
“You are killing two birds with one stone.” Firstly, you attract the attention of users by publishing news about the application and interesting articles. Secondly, the articles placed in the search results.
METHOD 7. FEEDBACK
Various separate block with reviews on the site. Help dissatisfied users solve problems. Remember that how effective the promotion of your product will be.
METHOD 8: APPLICATION SIZE
The less size of your app, the more willing it will be to download. It is desirable that the size of your application does not exceed 50 MB. Maybe this is just gossip, maybe – no, all you need to do is to check!