How higher ranks give more Google Play installs?

Higher rank means your application has a higher position in search for a keyword. For example, your Android application is 50th in search for “rent cars” in the USA. When you ASO and buy keyword installs for it, you get up in the search to the 5th position, as an example. With the 5th position in Google Play search, you have higher chances to get organic traffic from search.

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