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What is the difference between package ID installs and keywords installs?

December 15, 2021
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1 min read

Package ID installs are installs made with the help of a direct link to your app. 

Keyword installs are installs made using special search requests. Their aim is to increase the app rank for keywords to increase your app position in the list of apps. This process will make your app more visible to the organic users while they look for the keyword on the market.

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