Category - Blog news

App Store Optimization (or ASO) is the process of optimizing an app to achieve a higher ranking in the store. If you do it well, your app will have an increase in app rankings, more organic downloads and app dedicated, engaged users. You are sure to...

So now, let’s talk about keywords! As you know, Google Play’s algorithm picks up keywords from the app’s description, much like how keywords are found on website pages for SEO.You should add your keywords in the description so it sounds...

Google offers app developers huge possibilities so why not to use them to our advantage. Why not promote our app and gain popularity all around the world? Sounds incredible but totally possible. Let’s think about it. Nobody wants to use an app...

Rank drops – that’s what we as app developers and marketers sometimes are scared of. But this can be fixed if we know what exactly triggered the drop. If you notice such a change, be active and react to this quickly. So let’s take...

After some time from our own experience, we realize that apps don’t market themselves on the app market. We need to work hard to make apps visible so they start to pay off. To make our app promotion successful we need to avoid these three ASO...

Your app may get hundreds of installs every day, but how many of these installs become your active and engaged users? It is becoming more and more important to build an effective retention strategy to have sustained app growth which ensures that...

A lot of developers around the world still struggle with App Discovery. It remains the main issue in app promotion because the number of apps on the store is huge – almost 3 million now. This number can be frustrating but there are methods we...

1) Precise Targeting Targeting is what makes Facebook Ads so great and popular compared to other advertising platforms.Targeting simply means putting your ads in front of the right people, who will download, use, and spend money in the app. Facebook...