Keyword promotion is a process of installing the app by the required keyword (search request).
First of all, you need to choose the keyword (search request) you would like to promote your app for. Your app should be in the top 250 for this keyword to promote it on our platform (you can just add the keyword to the My Keywords section at keyapp.top and check this). Then the app will be found and downloaded using this keyword on Google Play or AppStore. This process helps to increase the app position in the list of apps on the store. For example, with the help of keywords promotion your app can move from 250 position to the top 3. This gives the app more chances to get organic installs from the search.