Category - Blog news

Announcing Google Play’s “Best of 2017”

To close out another great year for Google Play, we’re sharing the best and most popular apps, games, music, movies, TV shows and books in 2017. No one knows how far she can go better than “Moana,” as she landed the most popular movie of the year on...

Shrinking APKs, growing installs

How your app’s APK size impacts install conversion rates Since the launch of Android Marketplace in March 2012, the precursor to Google Play, the average app size has quintupled. As the mobile app space has matured over time, developers have added...

The Trends in Mobile App Development in 2018

Mobile applications have ceased to simply be a way to enjoy entertainment and games. Services help to optimize workflow, improve time management, and bring profits to businesses. However, app development is constantly being upgraded to give users...

The What, Why and How of Mobile App Maintenance

After hiring the right team to develop your app, you’ve spent months following the app development life cycle and it’s now live on the app store. You have also stacked the deck in your favor by optimizing your app store listing so that your app...

An 8-Min Guide to App Landing Pages

Understanding the core of your app marketing strategy   “App landing pages are an essential component of any mobile growth strategy” — I’m sure you’ve heard this many times over. Seasoned “appreneurs” know the importance of app landing pages so...

The Ultimate Beginner’s Guide to A/B Testing

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything...

How to Create an Effective App Onboarding: 12 Best Practices

In today’s article we will give you 12 tips to create an effective onboarding flow for your mobile app. Keep reading! What is Mobile App Onboarding? Onboarding is a business card of a mobile app, the first impression that the users receive about it...