Right now it’s almost 3 million apps on Google Play. Every app is striving to be noticed and hit the top ranks so it’s crucial to think through all the stages of your app promotion beforehand because you don’t want to get lost in all this tremendous app army. A post-launch phase of your app is very important, it determines its further destiny on the market. Right now we want to pay your attention to some of the Post-Launch Fails you should try to avoid.
Here they are! Let’s take a look!
FAIL #1: You didn’t focus on User Retention and Engagement
App retention has really improved over the past few years which is a very good sign. Now, most apps are used at least once. Retention and Engagement should always be your main focus from the very start. There are lots of ways to acquire organic users for your app from the first days of launch. Try testing social media ads (FB, Youtube, Instagram), Adwords ads, pay promotion (CPI, CPA) etc. Analyze which sources work best for you and stick to it. This will significantly influence your overall rank and keyword ranks.
FAIL #2: You didn’t use the Update Description Space of Your App
On average, users download around 30-40 apps from Google Play Store. Therefore, they can be bombarded with update notification and may choose not to update most of the apps on their phone. Your update description should read more than “bug fixes” to encourage them to do so.
The app update description space is a marketing opportunity for you to inform your users about updates in an interesting way. Use it to tell them about:
-your app’s new features
-issues that have been fixed
-how you app now provides a better user experience
If you can properly use this mobile app marketing channel, it can be a great strategy to gain back users who stopped using your app for a while.
FAIL #3: You wrote off blogs and review websites
We bet you already know the importance of sending emails to potential users as soon as your app is launched. You may include all important information about your app, but what you may often fail to do is personalize each email. Here’s what you should include 100%:
– The name, unique selling point, and price of your app
– A link to the app
– A link to the trailer (some reviewers prefer a more visual pitch)
Finally! Don’t forget to include the reviewer’s name and website in the email and always double check it!
Okay, now you know for sure what to pay attention to when you launch your app. Mobile app industry is a competitive market so make sure you treat your customers properly and take into consideration their feedback.
We can help you push your app to top ranks in Google Play Store! Check out our effective keyword promotion service here