Promo videos for Apps: What’s the benefit and How to use them for your promotion

Video marketing is becoming very popular, and the reason of that is that it really works. We all know that app store is a different marketing platform and has its specific needs. So does a promo video work on app stores? Is it important, useful at all? Like anything else in app marketing, it depends on the app and the situation. But here are our main points why you should consider adding a promo video to your app page.

1) It can present your app in the best way
There are tons of great apps on the market people just don’t have time to test. With video, you can show what your app is about and what’s unique about it in a very short time. You can, in less than a minute, get potential customers excited about your application.

2) You get more high-retention installs
Not only can you get more people to download your app, these people are also more qualified. They understand its concept and have a basic understanding of how it works even before tapping a single button. So when they download your app make sure they are really interested in trying it. So we consider adding a good demo video to make it easier for people to understand how your app works.

3) It’s good for branding
Even if you are not a big company why shouldn’t you have your own brand especially if you have more apps on the way? Video may not make people download your app right away, but you’re strongly improving the chances that when they hear about it again they’ll remember you.
We can list a couple of categories that videos seem to be quite effective in increasing more downloads for an app. These categories are Games, Weather, Productivity, Business.

This is how you can use your promo video to get more downloads:
1) Start by uploading your video on a video platform like YouTube, Vimeo or Daily Motion. If you have a voice over or text in your video, include that somewhere in the description. The description text is searchable on video platforms like YouTube.
2) Add it to Your App Website and Social Media
Place your video on your app website or your app landing page.
You can also, of course, share your video with your community on your Facebook or Twitter accounts. If your followers/fans like your app, they are more likely to share your video than a regular status update.

3. Reaching out to bloggers, journalists, and influencers
As mentioned above, video is one of the quickest and easiest ways to initially assess an app and decide if it’s worth trying or not.

Busy people don’t have time to try all the apps so video in such situation can come in handy. When reaching out to them, your pitch and your video are your best assets. They might not have time to read your press release, but if your pitch is good then they most likely have 30 seconds to watch your video and decide if they want to know more.

So, there you have it! Promo video can be useful for your promotion but check your category and decide if you really need a video for it and will benefit from it.

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