According to the Localytics data, one of the four downloaded applications is not used at all and is deleted by the person who downloaded it. Therefore, looking at the success of the application based on the number of downloads is a bit wrong. In the end, in the constant use of the average person only a few applications.
According to the Flurry study, the average consumer launches 7.9 applications per day. So how to make your application among the top 8 applications that the consumer actually uses?
The answer lies in the high quality of the execution of the application. Below we look at 4 key components that will determine the success of your application.
SOLUTION TO THE PROBLEM
Each successful product solves a particular problem that a large number of people have. Everyone knows that vitamins, if taken regularly, have a positive effect on the body. But, if you miss taking vitamins, then nothing bad will happen to you. Now imagine that you have a severe headache. Aspirin will be your number 1 product, without which you will suffer.
So, your application should be aspirin for users.
Problems that need to be solved can be both internal and related to improvements in already known problems. Each approach will work well if it meets the needs of the user.
INTUITIVE APP
Do you make the lives of users of your application easier? Is it intuitive? Can people figure out how to use your application for a short time (from a few seconds to a few minutes) without any guidance?
Can you offer users not just a pleasant experience?
Good usability also means that your application contains no internal or critical errors. 16% of users will try to use an application in which they have found an error more than two times.
START ACTIVITY IN ADVANCE
Do not make a mistake, making a marketing plan after the release of the application. Successful applications begin to advance before they hit the counter.
Split your marketing plan into three phases: the campaign that precedes the launch of the application, the campaign associated with the launch of the application and the campaign that will be conducted after the launch of the application. Create banners for the application for the store profile page. Use absolutely stunning screenshots of your application. Write a cool description of the application and use the correct keywords. These are just a few examples of what you can do to get a better response from your target audience.
STRATEGY
There are now many channels available for distributing apps. You must choose a combination of the channels that work best for your target audience.
Getting into the “Editor’s Choice”, “New and Interesting” lists, for example, in the Top-25 or Top-100, is a strategy that will allow your application to be noticed. One way to get Apple to notice you is to create a push for the launch of the application in the press. Apple takes note of the positive media coverage that you can get on the New and Interesting list.
The issue of pricing is also very significant. Offering a free app to hook users and then monetize through premium content or premium services is a popular strategy for engaging users. Other ways to get involved: choosing the right PR tools, discount promotions and various contests.
Make sure your application is noticed and that customers like it. Most failures occur when developers ignore key points described above.
