When it comes to App Store Optimization, one of the biggest challenges developers and marketers face is choosing the right keywords. With thousands of potential queries in every market, it’s easy to get lost in the noise. Some keywords may look relevant but bring no traffic, while others may be popular but too competitive for a new app to rank for.
To help solve this problem, we’ve introduced a new tool on the Keyapp platform – Recommended Keywords.
This feature is designed to make keyword research smarter, faster, and more data-driven by showing you exactly where your app (or even your competitor’s app) already has the best chances to grow.
What Are Recommended Keywords?
Recommended Keywords is an ASO tool that analyzes all the keywords your app is indexed for in a selected GEO.
Instead of you manually collecting and testing hundreds of phrases, the system does the heavy lifting:
- It gathers all indexed keywords.
- It sorts them by popularity score (higher = more potential traffic).
It sorts them by rank (showing first the keywords where your app is already closer to the top). - It highlights the top 20 keywords with the highest popularity score.
The result: a ready-to-use keyword list that shows you exactly which terms can bring the best visibility and traffic.
Why Is This Useful?
Every app marketer knows that keyword research is the foundation of ASO. Without the right keywords, installs remain low, visibility is limited, and campaigns cost more.
With Recommended Keywords, you can:
1. Understand your app’s true potential
You’ll see the exact keywords where your app is already in the index and can realistically improve. No more wasting time on random guesses.
2. Analyze competitors in seconds
Add any competitor’s app to Keyapp, and you’ll instantly get their most valuable keywords. This gives you insight into how they attract traffic – and ideas for how to outperform them.
3. Save time and effort
Traditional keyword research can take hours of manual work with multiple ASO tools. Recommended Keywords gives you a filtered, prioritized list in seconds.
4. Build stronger promotion campaigns
Once you add keywords to your My Keywords list, you can track positions, check traffic scores, and later use them for ASO or for creating effective install campaigns.
How It Works on the Platform
You can find Recommended Keywords in the My Keywords section of your Keyapp account.
Here’s how to use it:
- Go to My Keywords.
- Click Add Keyword.
- In the pop-up window, you’ll see the Recommended Keywords tab.
- Review the list of suggested keywords, each with a rank and score.
- Select the ones you want to track and add them to your My Keywords list.
From there, you can monitor keyword performance over time and decide which ones to use in your ASO strategy or promotion campaigns.
Current Availability
At the moment, Recommended Keywords works in the most popular GEOs for app promotion. This ensures you can already analyze your app (or competitor apps) in the markets that matter most. Step by step, we’ll expand the coverage to more countries and niches, making this tool even more powerful for global ASO strategies.
Use Cases
- Launching a new app – Get the first set of keywords with real indexing data to start building your visibility.
- Scaling an existing app – Find high-potential keywords where you can move to the top with keyword promotion.
- Competitor research – Discover how competitors attract users and which keywords drive their installs.
- ASO + campaigns combo – Track the strongest keywords and use them as the foundation for your install campaigns.
Why You Should Try It
Keyword research is often the most time-consuming part of app growth. With Recommended Keywords, you don’t just save time – you also reduce risks by relying on real data rather than guesswork.
This tool helps you:
- Focus on keywords that matter.
- Build smarter campaigns.
- Achieve faster growth with less effort.
Log in to your Keyapp account, go to My Keywords → Add Keyword, and test the Recommended Keywords tool today.
