The app marketplace is evolving, and January 2025 brought some significant updates that app developers and marketers should take note of. Here’s a comprehensive overview of the latest ASO (App Store Optimization) changes in Google Play and the App Store.
Google Play Updates
More Custom Store Listings: Expanded from 50 to 100
Google Play has doubled the number of custom store listings available for developers, increasing the limit from 50 to 100. This enhancement provides more opportunities to tailor app pages for different audience segments, boosting conversion rates and overall user engagement.
New Notification Button in Google Play Console
A small yet useful UI improvement—Google Play has introduced a new button at the top of the console for reading notifications. This makes it easier for developers to stay on top of important updates and alerts within the Google Play Console.
‘Verified’ Badge for VPN Apps
To improve security and credibility, Google Play has introduced a ‘Verified’ badge for VPN apps. To qualify, VPN apps must meet stringent security standards, including passing the Mobile Application Security Assessment (MASA) Level 2. This move helps distinguish trustworthy VPN apps in an increasingly crowded market, giving compliant developers a competitive edge.
In-Game Achievements Highlighted on Store Listings
Google Play has introduced a new feature for mobile games, allowing users to see their unlocked and pending in-game achievements directly on the store listing page. This update enhances engagement by providing a more personalized experience for users who have already installed the game.
Algorithm Changes in the Play Store
Significant changes in Play Store’s search algorithm were detected globally on January 15, 2025. AppTweak’s anomaly scores indicated an update in multiple key markets, including the U.S., France, Germany, and Poland. Developers should monitor keyword rankings closely and adjust their ASO strategies accordingly.
App Store Updates
Revamped Ratings and Reviews Section in App Store Connect
Apple has redesigned the ratings and reviews section in App Store Connect. While the new interface looks sleek and more visually appealing, some developers have reported slow performance, including delays when responding to user reviews. Despite this drawback, the update enhances the overall user experience for managing app feedback.
Apps Without Trader Status to Be Removed from EU App Store
Starting February 17, 2025, Apple will begin removing apps from the App Store in the EU that do not have ‘trader status.’ This is part of Apple’s compliance with the EU’s Digital Services Act. Developers must ensure that their trader status is indicated and verified in App Store Connect to avoid app removal.
SUM UP
January 2025 has brought some significant changes that will impact ASO strategies across both Google Play and the App Store. From Google Play’s increase in custom store listings and new verification badges to Apple’s stricter compliance regulations, app developers must stay proactive in optimizing their store presence. Keeping up with these updates ensures that your app remains competitive and continues to attract and retain users effectively. Stay tuned for more ASO insights and updates to help maximize your app’s success!
