Brain-training games are very popular today on both AppStore and PlayStore. Sudoku, Tiles, Solitaire and other puzzles are promoted every day on our platform. We help to push these games for a wide range of relevant keywords. Among keywords of high popularity we deal with every day are “mahjong”, “solitaire”, “sudoku”, “sudoku offline” and many others. In order to get traffic, we also boost apps for less popular, but still relevant keywords like “sudoku games free”, “solitaire games free”, “free cell solitaire”, “mahjong games online” etc. All the apps in top-10 collect 80% of the keywords daily traffic. Hence, you need to push your app to the top with keywords installs to receive organic traffic.
A promotional approach and promotional results depend on the particular app. Keywords installs can help to boost the app to the top, but you have to remember about other factors, which influence the results of promotion the app may have:
- in-app activity
- application history
- app page quality
- organic installs amount
- current ranks of relevant keywords
We would like to share our experience in promoting card and puzzle apps for different regions and keywords. After many years of promoting apps of these categories, we have realized that promoting apps for many regions is more efficient than for one country only. In this case, we will provide examples of apps, which are promoted for many countries and for different types of keywords. Pay special attention to the position changes and the number of installs we set for the given period of time.
The first example is the promotion of an Android app. As you can see, we have run a 5 days order with 2250 installs, using a step-by-step strategy with an everyday increase in the amount of installs. All both keywords in this order reached top-3 by the end of the campaign. You can see the current positions for the promoted keywords and the number of delivered installs.
In the order details on the second screenshot, you can see the number of installs we set for each keyword. The keywords in this campaign have high scores and the campaign was started when both keywords were in top-20 already. Therefore they needed 100+ installs to reach the top. The keyword “mahjong solitaire” after 1250 installs raised from the 18 position to top-1.
To read more about game apps promotion, follow the link and check our recent article.
On the next screen you can see the graph of the growth of the keyword “mahjong solitaire”. As you can see, step-by-step strategy works the best for PlayStore. The rank grew by the end of the campaign, however it also may take a few days for the rank to grow. It is normal for android apps, as it takes 2-3 days for Google Play algorithms to calculate and update the information about installs in the console. Hence, the ranks improvement may also be reflected in a few days after the campaign is completed.
Now let’s talk about iOS app promotion of the same category. For iOS, the promotion strategy is a bit different. Usually, you need more installs daily to push the app, then for android promotion. Therefore, you have to make small orders for 1-3 days and elevate the number of installs per order.
Here is an example of a 3-day campaign with 300 installs, which helped to boost keywords to top-2.
On the screen below you can check the graphic of the increase for the keyword “Classic Solitaire”. We have started from the 53 position and after the installs were delivered keyword achieved rank 2 in the GB.
As you may see from the examples above, we promote puzzle games successfully for different keywords and markets. You have to pay attention to the store, as strategies differ, and choose the right amount of installs depending on the keyword score and current position of the app for the chosen keyword. Our support team is ready to help you with all the campaign settings, as we know the current trends in keywords promotion and the most efficient strategies that will help your app to achieve top positions in search!
