Halloween may not rival Christmas or Black Friday, but it’s still a golden opportunity for app marketers. We’ve prepared a short list with 11 tips on how you can leverage it to drive app installs, awareness, and sales.
1. Giveaways & Discounts
Offer users “trick or treat” campaigns with app-exclusive deals to boost downloads. For example, a “trick” might be free shipping, and a “treat” could be a $5 voucher. Promote these offers across all channels.
2. Ad Creatives
Transform your ads with Halloween themes—colors, images, fonts—to catch users’ attention. If your app has augmented reality (AR) features, use them to offer Halloween-themed experiences, raising brand awareness.
3. Push Notifications
A Halloween-themed push notification about your sales can drive growth by up to 88%. Make them personalized and relevant, and use location-based triggers for businesses with physical stores.
4. Influencer Marketing
Collaborating with influencers is another effective strategy. You can offer free products or in-app services for exposure, sponsor product placements, or create collaborative content like social media takeovers.
5. Social Media Updates
Revamping your social media profiles for Halloween is a budget-friendly tactic. Encourage user-generated content (UGC) to build engagement, and share Halloween-themed posts with relevant hashtags.
6. App Store Optimization (ASO)
Update your app’s ASO with Halloween visuals, descriptions, and videos. This keeps your app aligned with the theme and can increase downloads. Ensure these changes are consistent across platforms to avoid user drop-off.
7. Limited-Time In-App Purchases
For mobile games, offering special Halloween in-app purchases boosts engagement and revenue. Offering exclusive items to subscribers can encourage app retention long after Halloween.
8. Email Marketing
Use email marketing to share Halloween deals, content, and in-app offers. Target your most valuable users with special discounts and leverage these communications to drive engagement with your app.
9. Promote Hashtags
Create Halloween-themed hashtags to expand your audience. This boosts brand visibility, especially when promoted by your community or influencers.
10. Blog Updates
A blog post about your Halloween updates can be shared across social media and email, helping potential users discover your app. Optimize it with Halloween-related keywords to boost search rankings.
11. Branded Halloween Apps
If possible, create a seasonal app or game like Burger King’s Halloween Whopper campaign. Gamify your promotions to engage users and enhance brand loyalty.
By integrating these strategies, Halloween can be a powerful marketing tool to grow your app’s presence and user base.
