As always, we’re here to keep you updated on everything happening in the world of mobile apps and App Store Optimization. April 2025 hasn’t been the most eventful month in terms of major updates, but there are still a few important changes worth noting especially from Google Play and good news from the App Store side too. Let’s dive into the details.
New “Opens” Metric in Google Play Console
One of the main updates this month is the introduction of a new metric in the Google Play Console called “Opens”. According to Google, this metric reflects the number of users who have installed the latest version of your app and opened it at least once from the app page on Google Play.
It’s important to clarify that this metric doesn’t count every app open – only those that happen via the app’s listing page in the Play Store. While we’re still unsure how useful this metric will be for developers, it may provide some insight into how users engage with your app directly from the store.
You can now find the “Opens” metric in two sections of the Google Play Console:
- Grow Users > Store Listing Conversion Analysis
- Grow Users > Store Listing Analysis
Google Play Policy Updates
On April 10th, Google announced new policy requirements targeting:
- News applications
- Personal loan applications
If your app falls into one of these categories, make sure to review and adjust according to the new guidelines published on the Google Play Developer Policy Center. Compliance is key to keeping your app live and discoverable.
Stable Promotion Results on App Store
While Google Play has been rolling out changes, it’s been a relatively quiet month on Apple’s side. No new major updates or algorithm shifts were detected, and overall promotion performance has remained strong and stable. After a previously prolonged indexing freeze on the App Store, everything is now running smoothly.
Some had speculated that keyword promotion on the App Store was coming to an end, but the data clearly shows otherwise. Keyword installs remain effective, and apps are continuing to reach top positions in search results.
Lower Prices for iOS Promotion on Keyapp
And now – some great news from us at Keyapp! We’ve reduced prices for iOS keyword promotion. This means you can now run campaigns with a higher number of installs while keeping your budget the same. It’s now even more cost-effective to boost your app’s visibility in App Store search.
That wraps up the key news for April 2025. If you have any questions about keyword promotion or want help building your ASO strategy, don’t hesitate to reach out to your personal manager or our support team.
