{"id":9540,"date":"2025-05-09T06:38:05","date_gmt":"2025-05-09T06:38:05","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=9540"},"modified":"2026-02-06T07:41:57","modified_gmt":"2026-02-06T07:41:57","slug":"app-store-optimization-mobile-world-news-april-2025","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/blog-news\/app-store-optimization-mobile-world-news-april-2025\/","title":{"rendered":"ASO &#038; Mobile Marketing News: Monthly Recap"},"content":{"rendered":"\n     <ul><b>Overview:<\/b>\n\n <li><a href=\"#1\"><u>New \u201cOpens\u201d Metric in Google Play Console<\/u><\/a><\/li>\n <li><a href=\"#2\"><u>Google Play Policy Updates<\/u><\/a> <\/li>\n <li><a href=\"#3\"><u>Stable Promotion Results on App Store<\/u><\/a><\/li>\n <li><a href=\"#4\"><u>Lower Prices for iOS Promotion on Keyapp<\/u><\/a><\/li>\n \n    <\/ul>\n\n\n\n\n<p class=\"wp-block-paragraph\">As always, we\u2019re here to keep you updated on everything happening in the world of mobile apps and App Store Optimization. April 2025 hasn\u2019t been the most eventful month in terms of major updates, but there are still a few important changes worth noting especially from Google Play and good news from the App Store side too. Let\u2019s dive into the details.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\"><strong>New \u201cOpens\u201d Metric in Google Play Console<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the main updates this month is the introduction of a new metric in the Google Play Console called \u201cOpens\u201d. According to Google, this metric reflects the number of users who have installed the latest version of your app and opened it at least once from the app page on Google Play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to clarify that this metric doesn\u2019t count every app open \u2013 only those that happen via the app\u2019s listing page in the Play Store. While we\u2019re still unsure how useful this metric will be for developers, it may provide some insight into how users engage with your app directly from the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can now find the \u201cOpens\u201d metric in two sections of the Google Play Console:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Grow Users &gt; Store Listing Conversion Analysis<\/li><li>Grow Users &gt; Store Listing Analysis<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\"><strong>Google Play Policy Updates<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On April 10th, Google announced new policy requirements targeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>News applications<\/li><li>Personal loan applications<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your app falls into one of these categories, make sure to review and adjust according to the new guidelines published on the Google Play Developer Policy Center. Compliance is key to keeping your app live and discoverable.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\"><strong>Stable Promotion Results on App Store<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While Google Play has been rolling out changes, it\u2019s been a relatively quiet month on Apple\u2019s side. No new major updates or algorithm shifts were detected, and overall promotion performance has remained strong and stable. After a previously prolonged indexing freeze on the App Store, everything is now running smoothly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some had speculated that keyword promotion on the App Store was coming to an end, but the data clearly shows otherwise. Keyword installs remain effective, and apps are continuing to reach top positions in search results.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\"><strong>Lower Prices for iOS Promotion on Keyapp<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">And now \u2013 some great news from us at Keyapp! We\u2019ve reduced prices for iOS keyword promotion. This means you can now run campaigns with a higher number of installs while keeping your budget the same. It\u2019s now even more cost-effective to boost your app\u2019s visibility in App Store search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That wraps up the key news for April 2025. If you have any questions about keyword promotion or want help building your ASO strategy, don\u2019t hesitate to reach out to your personal manager or our support team.<\/p>\n\n\n\n<div id=\"article-author\">\n \n <div id=\"author-image\">\n<a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">\n<img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/photo-vedmedenko.png\" alt=\"about author\"><\/a>\n <\/div>\n <div class=\"author\"><a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">Olena Vedmedenko, Sales&amp;Support Team Lead at Keyapp.top<\/a>\n <\/div>\n <div id=\"author-text\">\nMy way in keywords promotion and ASO started more than 3 years ago. At this stage I work closely with different app categories and have an experience in keywords promotion both of Android and iOS apps.\n <\/div>\n<\/div>\n\n   <style type=\"text\/css\">\n\n#article-author {\nfloat: left;\nwidth: 100%;\nmargin-bottom: 20px;\nmargin-top: 20px;\nborder: 1px solid #ffffff;\nborder-radius: 10px;\nbackground-color: #f5f5f5;\npadding-left: 10px;\npadding-right: 10px;\npadding-top: 20px;\npadding-bottom: 20px;\n}\n\n#article-author a {\ncolor: #100b0f;\n}\n\n#article-author a:hover {\ncolor: #8eaf0c;\n}\n\n#author-image {\nfloat: left;\nheight: 70px;\nwidth: 70px;\nborder-radius: 70px;\nbackground-color: #FFFFFF;\nmargin-right:10px;\nmargin-bottom: 20px;\n}\n\n#author-text {\nwidth: 100%;\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: 500;\nfont-size: 12px;\n}\n\n.post-counter {\nmargin-top:15px;\n}\n\n.author {\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: bold;\nfont-size: 16px;\nmargin-bottom: 10px;\n}\n  <\/style>\n\n\n<ul id=\"\" class=\"cnss-social-icon \" style=\"text-align:center; text-align:-webkit-center; align-self:center; margin: 0 auto;\">\t\t<li class=\"cn-fa-facebook\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/keyapptop.android\/\" title=\"facebook\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_fb.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"facebook\" title=\"facebook\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-teams\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/teams.live.com\/l\/invite\/FEAFCm_WEqYDkkA9AI\" title=\"teams\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teams.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"teams\" title=\"teams\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-telegram\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/t.me\/KeyappSupport\" title=\"telegram\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teleg.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"telegram\" title=\"telegram\" style=\"margin:5px;\" \/><\/a><\/li><\/ul>\r\n\t\r\n\t\n","protected":false},"excerpt":{"rendered":"<p>Overview: New \u201cOpens\u201d Metric in Google Play Console Google Play Policy Updates Stable Promotion Results on App Store Lower Prices for iOS Promotion on Keyapp As always, we\u2019re here to keep you updated on everything happening in the world of mobile apps and App Store Optimization. April 2025 hasn\u2019t been the most eventful month in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2],"tags":[],"class_list":["post-9540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-trends","category-blog-news"],"_links":{"self":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/comments?post=9540"}],"version-history":[{"count":3,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9540\/revisions"}],"predecessor-version":[{"id":10037,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9540\/revisions\/10037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media\/10035"}],"wp:attachment":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media?parent=9540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/categories?post=9540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/tags?post=9540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}