{"id":9417,"date":"2025-03-04T14:50:48","date_gmt":"2025-03-04T14:50:48","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=9417"},"modified":"2026-02-06T07:37:22","modified_gmt":"2026-02-06T07:37:22","slug":"amazon-appstore-shutdown-and-google-play-updates","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/blog-news\/amazon-appstore-shutdown-and-google-play-updates\/","title":{"rendered":"ASO &#038; Mobile Marketing News: Monthly Recap"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Big Changes in the Mobile App Industry: Amazon Appstore Shutdown &amp; Google Play Updates<\/h2>\n\n\n\n     <ul><b>Overview:<\/b>\n\n <li><a href=\"#1\"><u>Amazon Appstore Shuts Down \u2013 What Does It Mean?<\/u><\/a><\/li>\n <li><a href=\"#2\"><u>Google Play Warning Labels \u2013 A Threat to Conversions?<\/u><\/a> <\/li>\n <li><a href=\"#3\"><u>DAU\/MAU Ratio Now Affects ASO Rankings<\/u><\/a><\/li>\n <li><a href=\"#4\"><u>Google Play Introduces Search Ads in Autocomplete<\/u><\/a><\/li>\n <li><a href=\"#5\"><u>Google Play Relaxes App Icon Rules<\/u><\/a><\/li>\n <li><a href=\"#6\"><u>Apple Introduces Apple Invites<\/u><\/a><\/li>\n <li><a href=\"#7\"><u>SUM UP<\/u><\/a><\/li>\n \n    <\/ul>\n\n\n\n\n<p class=\"wp-block-paragraph\">The mobile app industry is going through major shifts, with Amazon Appstore shutting down for most Android devices and Google Play introducing updates that may affect conversions and ASO rankings. Developers must act quickly to adapt to these changes and stay competitive. Let\u2019s go over the key updates and what you can do to stay ahead.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\"><strong>Amazon Appstore Shuts Down \u2013 What Does It Mean?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has announced that <a href=\"https:\/\/9to5google.com\/2025\/02\/20\/amazon-appstore-android-shutting-down-2025\/\" target=\"_blank\" rel=\"nofollow\"><strong>starting August 20<\/strong><\/a>, the Amazon Appstore will no longer be available on Android devices except for Amazon Fire. This means apps in this store will lose access to users on regular Android devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What should developers do?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check if your app is available on Google Play or other stores.<\/li><li>Notify your users and encourage them to switch to another platform.<\/li><li>Explore alternative app marketplaces, such as Samsung Galaxy Store and Huawei AppGallery, to maintain visibility.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\"><strong>Google Play Warning Labels \u2013 A Threat to Conversions?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google is testing <strong>warning labels in app listings<\/strong> that could reduce conversion rates. Some users now see messages like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u201cThis app has fewer users compared to others on Play.\u201d<\/em><\/li><li><em>\u201cThis app is frequently uninstalled compared to others on Play.\u201d<\/em><\/li><li><em>\u201cUsers engage with this app less frequently than other apps on Play.\u201d<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not all users see these warnings yet, but their introduction suggests that Google is prioritizing high-engagement apps.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/01.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"686\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/01-1.png\" alt=\"\" class=\"wp-image-9424\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/01-1.png 800w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/01-1-300x257.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/01-1-768x659.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/01-1-740x635.png 740w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to protect your app?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Improve user retention by offering engaging features and updates.<\/li><li>Track uninstall rates and work on reducing churn.<\/li><li>Increase engagement with push notifications, interactive content, and regular updates.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\"><strong>DAU\/MAU Ratio Now Affects ASO Rankings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Play has made <strong>Daily Active Users (DAU) \/ Monthly Active Users (MAU)<\/strong> an important factor for ASO rankings. If this ratio is too low, an app may drop in search rankings.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>DAU (Daily Active Users)<\/strong> \u2013 The number of people using the app daily.<\/li><li><strong>MAU (Monthly Active Users)<\/strong> \u2013 The number of people using the app at least once a month.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"blob:https:\/\/keyapp.top\/ad7b0076-b963-4a00-8a48-b071163ba715\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/02-1-1024x382.png\" alt=\"\" class=\"wp-image-9428\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/02-1-1024x382.png 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/02-1-300x112.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/02-1-768x287.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/02-1-740x276.png 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/02-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to avoid ranking penalties?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Boost user retention with engaging features.<\/li><li>Encourage daily interaction through gamification, rewards, or exclusive content.<\/li><li>Monitor DAU\/MAU metrics and adjust your marketing strategy accordingly.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\"><strong>Google Play Introduces Search Ads in Autocomplete<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A new ad placement in Google Play search autocomplete allows apps to appear as a suggestion before users finish typing their query.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why does this matter?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apps can gain visibility earlier in the search process.<\/li><li>It adds a new way to advertise alongside organic ASO strategies.<\/li><li>More competition for search traffic, as ads take up valuable space.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Developers should consider this a new opportunity for paid promotion but also be aware of increasing competition.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\"><strong>Google Play Relaxes App Icon Rules<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, Google Play required that <strong>app icons should not be \u201ctoo appealing\u201d to children<\/strong> unless the app was specifically for kids. This rule has now been removed from the developer console.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Google\u2019s documentation still contains a warning about icons that might attract children, so it\u2019s unclear if this change is permanent.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\"><strong>Apple Introduces Apple Invites<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On a positive note, Apple has launched a new app called <a href=\"https:\/\/www.apple.com\/newsroom\/2025\/02\/introducing-apple-invites-a-new-app-that-brings-people-together\/\" target=\"_blank\" rel=\"nofollow\"><strong>Apple Invites<\/strong><\/a> \u2013 a tool for creating and managing event invitations.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Integrated with Maps and Weather to help plan events.<\/li><li>Supports shared albums for event photos.<\/li><li>Allows collaborative Apple Music playlists for event attendees.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"732\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/03.png\" alt=\"\" class=\"wp-image-9430\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/03.png 800w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/03-300x275.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/03-768x703.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/03\/03-740x677.png 740w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Apple is making it easier for users to plan and enjoy events together \u2013 let\u2019s see how this feature performs in the long run.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\"><strong>SUM UP<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These changes will have a significant impact on mobile marketing and keyword-based app promotion. Developers will need to adapt their ASO strategies, monitor performance metrics, and stay proactive in optimizing their apps. Stay tuned\u2014we\u2019ll keep you updated on the latest industry trends and insights.s<\/p>\n\n\n\n<div id=\"article-author\">\n \n <div id=\"author-image\">\n<a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">\n<img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/photo-vedmedenko.png\" alt=\"about author\"><\/a>\n <\/div>\n <div class=\"author\"><a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">Olena Vedmedenko, Sales&amp;Support Team Lead at Keyapp.top<\/a>\n <\/div>\n <div id=\"author-text\">\nMy way in keywords promotion and ASO started more than 3 years ago. At this stage I work closely with different app categories and have an experience in keywords promotion both of Android and iOS apps.\n <\/div>\n<\/div>\n\n   <style type=\"text\/css\">\n\n#article-author {\nfloat: left;\nwidth: 100%;\nmargin-bottom: 20px;\nmargin-top: 20px;\nborder: 1px solid #ffffff;\nborder-radius: 10px;\nbackground-color: #f5f5f5;\npadding-left: 10px;\npadding-right: 10px;\npadding-top: 20px;\npadding-bottom: 20px;\n}\n\n#article-author a {\ncolor: #100b0f;\n}\n\n#article-author a:hover {\ncolor: #8eaf0c;\n}\n\n#author-image {\nfloat: left;\nheight: 70px;\nwidth: 70px;\nborder-radius: 70px;\nbackground-color: #FFFFFF;\nmargin-right:10px;\nmargin-bottom: 20px;\n}\n\n#author-text {\nwidth: 100%;\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: 500;\nfont-size: 12px;\n}\n\n.post-counter {\nmargin-top:15px;\n}\n\n.author {\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: bold;\nfont-size: 16px;\nmargin-bottom: 10px;\n}\n  <\/style>\n\n\n<ul id=\"\" class=\"cnss-social-icon \" style=\"text-align:center; text-align:-webkit-center; align-self:center; margin: 0 auto;\">\t\t<li class=\"cn-fa-facebook\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/keyapptop.android\/\" title=\"facebook\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_fb.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"facebook\" title=\"facebook\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-teams\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/teams.live.com\/l\/invite\/FEAFCm_WEqYDkkA9AI\" title=\"teams\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teams.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"teams\" title=\"teams\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-telegram\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/t.me\/KeyappSupport\" title=\"telegram\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teleg.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"telegram\" title=\"telegram\" style=\"margin:5px;\" \/><\/a><\/li><\/ul>\r\n\t\r\n\t\n","protected":false},"excerpt":{"rendered":"<p>Big Changes in the Mobile App Industry: Amazon Appstore Shutdown &amp; Google Play Updates Overview: Amazon Appstore Shuts Down \u2013 What Does It Mean? Google Play Warning Labels \u2013 A Threat to Conversions? DAU\/MAU Ratio Now Affects ASO Rankings Google Play Introduces Search Ads in Autocomplete Google Play Relaxes App Icon Rules Apple Introduces Apple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2],"tags":[],"class_list":["post-9417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-trends","category-blog-news"],"_links":{"self":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/comments?post=9417"}],"version-history":[{"count":4,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9417\/revisions"}],"predecessor-version":[{"id":10031,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9417\/revisions\/10031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media\/10026"}],"wp:attachment":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media?parent=9417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/categories?post=9417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/tags?post=9417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}