{"id":9367,"date":"2025-02-05T08:34:33","date_gmt":"2025-02-05T08:34:33","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=9367"},"modified":"2026-02-06T07:48:10","modified_gmt":"2026-02-06T07:48:10","slug":"monthly-recap-january-2025","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/blog-news\/monthly-recap-january-2025\/","title":{"rendered":"ASO &#038; Mobile Marketing News: Monthly Recap"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Key Changes in Google Play and App Store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Overview:<\/strong><\/p>\n\n\n\n     <ul><b>Google Play Updates<\/b>\n\n <li><a href=\"#1\"><u> More Custom Store Listings: Expanded from 50 to 100<\/u><\/a><\/li>\n <li><a href=\"#2\"><u> New Notification Button in Google Play Console<\/u><\/a> <\/li>\n <li><a href=\"#3\"><u>\u2018Verified\u2019 Badge for VPN Apps<\/u><\/a><\/li>\n <li><a href=\"#4\"><u> In-Game Achievements Highlighted on Store Listings<\/u><\/a><\/li>\n <li><a href=\"#5\"><u> Algorithm Changes in the Play Store<\/u><\/a><\/li>\n  <\/ul>\n\n <ul><b>App Store Updates<\/b>\n <li><a href=\"#6\"><u>Revamped Ratings and Reviews Section in App Store Connect<\/u><\/a><\/li>\n <li><a href=\"#7\"><u>Apps Without Trader Status to Be Removed from EU App Store<\/u><\/a><\/li>\n    <\/ul>\n <ul><a href=\"#8\"><u><b>SUM UP<\/b><\/u><\/a>  <\/ul>\n\n\n\n\n<p class=\"wp-block-paragraph\">The app marketplace is evolving, and January 2025 brought some significant updates that app developers and marketers should take note of. Here\u2019s a comprehensive overview of the latest ASO (App Store Optimization) changes in Google Play and the App Store.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Play Updates<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1\"><strong>&nbsp;More Custom Store Listings: Expanded from 50 to 100<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Play has doubled the number of custom store listings available for developers, increasing the limit from 50 to 100. This enhancement provides more opportunities to tailor app pages for different audience segments, boosting conversion rates and overall user engagement.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2\"><strong>&nbsp;New Notification Button in Google Play Console<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A small yet useful UI improvement\u2014Google Play has introduced a new button at the top of the console for reading notifications. This makes it easier for developers to stay on top of important updates and alerts within the Google Play Console.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1024x435.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1-1024x438.png\" alt=\"\" class=\"wp-image-9371\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1-1024x438.png 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1-300x128.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1-768x328.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1-740x316.png 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/1-4-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3\"><strong>\u2018Verified\u2019 Badge for VPN Apps<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To improve security and credibility, Google Play has <a href=\"https:\/\/archive.is\/gxzgd\" target=\"_blank\" rel=\"nofollow\">introduced a \u2018Verified\u2019 badge<\/a> for VPN apps. To qualify, VPN apps must meet stringent security standards, including passing the Mobile Application Security Assessment (MASA) Level 2. This move helps distinguish trustworthy VPN apps in an increasingly crowded market, giving compliant developers a competitive edge.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/2-1-1.png\" alt=\"\" class=\"wp-image-9373\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/2-1-1.png 800w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/2-1-1-300x152.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/2-1-1-768x389.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/2-1-1-740x375.png 740w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4\"><strong>&nbsp;In-Game Achievements Highlighted on Store Listings<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Play has introduced a new feature for mobile games, allowing users to see their unlocked and pending in-game achievements directly on the store listing page. This update enhances engagement by providing a more personalized experience for users who have already installed the game.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/3-2.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/3-2-473x1024.png\" alt=\"\" class=\"wp-image-9375\" width=\"237\" height=\"512\"\/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\"><strong>&nbsp;Algorithm Changes in the Play Store<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Significant changes in Play Store\u2019s search algorithm were detected globally on January 15, 2025. <a href=\"https:\/\/www.apptweak.com\/en\/free-tools\/algorithm-change-detector?view=chart&amp;country=us&amp;store=android&amp;startDate=2024-11-06&amp;endDate=2025-02-03\" target=\"_blank\" rel=\"nofollow\">AppTweak\u2019s anomaly scores<\/a> indicated an update in multiple key markets, including the U.S., France, Germany, and Poland. Developers should monitor keyword rankings closely and adjust their ASO strategies accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/4-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"369\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/4-1.png\" alt=\"\" class=\"wp-image-9377\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/4-1.png 800w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/4-1-300x138.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/4-1-768x354.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/4-1-740x341.png 740w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>App Store Updates<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6\"><strong>Revamped Ratings and Reviews Section in App Store Connect<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Apple has redesigned the ratings and reviews section in App Store Connect. While the new interface looks sleek and more visually appealing, some developers have reported slow performance, including delays when responding to user reviews. Despite this drawback, the update enhances the overall user experience for managing app feedback.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1-1024x438.png\" alt=\"\" class=\"wp-image-9379\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1-1024x438.png 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1-300x128.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1-768x328.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1-740x316.png 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/5-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7\"><strong>Apps Without Trader Status to Be Removed from EU App Store<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Starting February 17, 2025, Apple will begin removing apps from the App Store in the EU that do not have \u2018trader status.\u2019 This is part of Apple\u2019s compliance with the EU\u2019s Digital Services Act. Developers must ensure that their trader status is indicated and verified in App Store Connect to avoid app removal.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"189\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1-1024x189.png\" alt=\"\" class=\"wp-image-9381\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1-1024x189.png 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1-300x55.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1-768x141.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1-740x136.png 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/02\/6-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8\"><strong>SUM UP<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">January 2025 has brought some significant changes that will impact ASO strategies across both Google Play and the App Store. From Google Play\u2019s increase in custom store listings and new verification badges to Apple\u2019s stricter compliance regulations, app developers must stay proactive in optimizing their store presence. Keeping up with these updates ensures that your app remains competitive and continues to attract and retain users effectively. Stay tuned for more ASO insights and updates to help maximize your app\u2019s success!<\/p>\n\n\n\n<div id=\"article-author\">\n \n <div id=\"author-image\">\n<a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">\n<img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/photo-vedmedenko.png\" alt=\"about author\"><\/a>\n <\/div>\n <div class=\"author\"><a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">Olena Vedmedenko, Sales&amp;Support Team Lead at Keyapp.top<\/a>\n <\/div>\n <div id=\"author-text\">\nMy way in keywords promotion and ASO started more than 3 years ago. At this stage I work closely with different app categories and have an experience in keywords promotion both of Android and iOS apps.\n <\/div>\n<\/div>\n\n   <style type=\"text\/css\">\n\n#article-author {\nfloat: left;\nwidth: 100%;\nmargin-bottom: 20px;\nmargin-top: 20px;\nborder: 1px solid #ffffff;\nborder-radius: 10px;\nbackground-color: #f5f5f5;\npadding-left: 10px;\npadding-right: 10px;\npadding-top: 20px;\npadding-bottom: 20px;\n}\n\n#article-author a {\ncolor: #100b0f;\n}\n\n#article-author a:hover {\ncolor: #8eaf0c;\n}\n\n#author-image {\nfloat: left;\nheight: 70px;\nwidth: 70px;\nborder-radius: 70px;\nbackground-color: #FFFFFF;\nmargin-right:10px;\nmargin-bottom: 20px;\n}\n\n#author-text {\nwidth: 100%;\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: 500;\nfont-size: 12px;\n}\n\n.post-counter {\nmargin-top:15px;\n}\n\n.author {\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: bold;\nfont-size: 16px;\nmargin-bottom: 10px;\n}\n  <\/style>\n\n\n<ul id=\"\" class=\"cnss-social-icon \" style=\"text-align:center; text-align:-webkit-center; align-self:center; margin: 0 auto;\">\t\t<li class=\"cn-fa-facebook\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/keyapptop.android\/\" title=\"facebook\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_fb.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"facebook\" title=\"facebook\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-teams\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/teams.live.com\/l\/invite\/FEAFCm_WEqYDkkA9AI\" title=\"teams\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teams.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"teams\" title=\"teams\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-telegram\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/t.me\/KeyappSupport\" title=\"telegram\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teleg.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"telegram\" title=\"telegram\" style=\"margin:5px;\" \/><\/a><\/li><\/ul>\r\n\t\r\n\t\n","protected":false},"excerpt":{"rendered":"<p>Key Changes in Google Play and App Store Overview: Google Play Updates More Custom Store Listings: Expanded from 50 to 100 New Notification Button in Google Play Console \u2018Verified\u2019 Badge for VPN Apps In-Game Achievements Highlighted on Store Listings Algorithm Changes in the Play Store App Store Updates Revamped Ratings and Reviews Section in App [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2],"tags":[],"class_list":["post-9367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-trends","category-blog-news"],"_links":{"self":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/comments?post=9367"}],"version-history":[{"count":5,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9367\/revisions"}],"predecessor-version":[{"id":10038,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9367\/revisions\/10038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media\/10039"}],"wp:attachment":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media?parent=9367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/categories?post=9367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/tags?post=9367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}