{"id":9243,"date":"2024-12-10T05:56:17","date_gmt":"2024-12-10T05:56:17","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=9243"},"modified":"2026-02-06T07:28:39","modified_gmt":"2026-02-06T07:28:39","slug":"monthly-recap-november-2024","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/blog-news\/monthly-recap-november-2024\/","title":{"rendered":"ASO &#038; Mobile Marketing News: Monthly Recap"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Overview:<\/strong><\/p>\n\n\n\n     <ul><b>AppStore<\/b>\n\n <li><a href=\"#1\"><u>AI-generated Review Summaries<\/u><\/a><\/li>\n <li><a href=\"#2\"><u>AppStore Search Update <\/u><\/a> <\/li>\n <li><a href=\"#3\"><u>Updated Process for Submitting a Feature Request<\/u><\/a><\/li>\n<\/ul>\n <ul><b>Google Play<\/b>\n <li><a href=\"#4\"><u>Developer Console New Design <\/u><\/a><\/li>\n <li><a href=\"#5\"><u>Google will warn users about potentially low-quality apps<\/u><\/a><\/li>\n    <\/ul>\n<ul>\n <a href=\"#6\"><u><b>SUM UP<\/b><\/u><\/a>\n     <\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Google Play and the App Store are always changing &#8211; updates, algorithm tweaks, and policy shifts can all have an impact on how apps perform. These changes influence rankings, visibility, and even which apps gain momentum in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our team closely monitors these shifts to understand how they might affect your app. By staying informed, we can quickly adapt our strategies to keep your app competitive. This way, we make sure your app stays visible, ranks well, and continues to grow. Being flexible and proactive allows us to turn these changes into opportunities to help your app succeed. So let\u2019s take a closer look at Google and Apple updates during November 2024.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AppStore&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1\"><strong>AI-generated Review Summaries<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The App Store will soon feature AI-generated review summaries. This means users won\u2019t need to read through all the reviews &#8211; Apple will provide a concise summary instead.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to an unofficial App Store article shared by <a href=\"https:\/\/9to5mac.com\/2024\/10\/29\/app-store-summary-app-reviews\/\" target=\"_blank\" rel=\"nofollow\">9to5Mac<\/a>, these AI summaries will appear on app pages alongside descriptions and screenshots. They\u2019ll automatically update as new reviews come in, ensuring the information remains current, similar to a recent feature Amazon introduced to summarize product reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple notes that an app must reach a certain number of reviews for this feature to be available. Initially, it will roll out in select regions. To maintain accuracy, developers will have the option to report summaries they believe misrepresent their app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This feature is part of Apple\u2019s broader adoption of AI technologies. Previously, the company introduced text and notification summarization features in iOS 18.1 and macOS Sequoia 15.1. While Apple hasn\u2019t announced an exact launch date for review summaries, their presence in the App Store API suggests the release could be imminent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2\"><strong>AppStore Search Update&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The App Store has been updated, and Apple now offers a more powerful search feature. Users can now search using natural language and descriptive tags, making it easier and faster to find exactly what they need.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, it\u2019s not yet clear how this will impact app rankings and search results. However, with the addition of natural language and descriptive tag support, it\u2019s possible that apps optimized for broader and more detailed queries could see changes in visibility. We\u2019ll need to monitor how these updates affect search behavior and adapt strategies accordingly to ensure apps maintain strong rankings.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/\u0441\u043a\u0440\u0438\u043d-1-1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/\u0441\u043a\u0440\u0438\u043d-1-1-1.png\" alt=\"\" class=\"wp-image-9246\" width=\"311\" height=\"538\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/\u0441\u043a\u0440\u0438\u043d-1-1-1.png 414w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/\u0441\u043a\u0440\u0438\u043d-1-1-1-173x300.png 173w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3\"><strong>Updated Process for Submitting a Feature Request<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The App Store has updated the process for submitting a feature request! There\u2019s now a dedicated section for this in App Store Connect. To find it, open your app in App Store Connect and scroll down to the bottom of the menu on the left. There you\u2019ll see a section called \u201cNominations\u201d &#8211; this is where you can submit your feature requests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to the previous form, the new process is much simpler, with far fewer fields to fill out. There are two main sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Description (1,000 characters):<\/strong> This is where you explain why your app should be featured.<\/li><li><strong>Additional Information (500 characters):<\/strong> Use this to highlight what makes your app stand out from others.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An interesting new feature is the ability to submit multiple requests at once using a CSV file. You can find the template in the same section. Apple also mentions on its page that for smaller features, you should submit your request at least 2 weeks in advance, while larger campaigns should be planned at least 3 months ahead. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180-1-1024x478.png\" alt=\"\" class=\"wp-image-9250\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180-1-1024x478.png 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180-1-300x140.png 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180-1-768x358.png 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180-1-740x345.png 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2024\/12\/Frame-180-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Play<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4\"><strong>Developer Console New Design&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Play is continuing to experiment with a new console design, which seems to be in a testing phase. Users have reported that the updated interface appears, disappears, and then reappears without any prior notice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This inconsistent rollout suggests that Google is gathering feedback and fine-tuning the new layout before a broader release. Such updates are typically aimed at improving usability, streamlining workflows, or introducing new features, but the frequent changes can be confusing for developers who rely on the console for daily tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will be interesting to see how this new design evolves and whether it brings significant improvements to the overall user experience once it\u2019s fully implemented. For now, developers may need to adapt to the back-and-forth shifts while the testing continues.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\"><strong>Google will warn users about potentially low-quality apps<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It seems that Google is working on a new feature to warn users about potentially low-quality apps in the Play Store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An app might be flagged based on the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A higher uninstall rate compared to similar apps.<\/li><li>Limited information provided by the developer.<\/li><li>A small number of users.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These warnings are expected to appear directly on the app\u2019s Play Store page rather than before downloading. This approach makes sense, as the listed criteria don\u2019t necessarily indicate poor quality (especially the last two points). It seems more like an effort to provide users with additional context rather than outright discouraging downloads.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6\"><strong>SUM UP&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, the latest changes in Google Play and the App Store introduce important adjustments that could impact app launches, marketing tactics, and how algorithms perform. Staying informed about these updates is crucial for fine-tuning promotion strategies and ensuring consistent app growth. By monitoring these shifts, developers and marketers can adapt their methods and stay competitive in the ever-evolving app marketplace.<\/p>\n\n\n\n<div id=\"article-author\">\n \n <div id=\"author-image\">\n<a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">\n<img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/photo-vedmedenko.png\" alt=\"about author\"><\/a>\n <\/div>\n <div class=\"author\"><a href=\"https:\/\/www.linkedin.com\/in\/elena-vedmedenko-849ba3178\/\" target=\"_blank\" rel=\"nofollow\">Olena Vedmedenko, Sales&amp;Support Team Lead at Keyapp.top<\/a>\n <\/div>\n <div id=\"author-text\">\nMy way in keywords promotion and ASO started more than 3 years ago. At this stage I work closely with different app categories and have an experience in keywords promotion both of Android and iOS apps.\n <\/div>\n<\/div>\n\n   <style type=\"text\/css\">\n\n#article-author {\nfloat: left;\nwidth: 100%;\nmargin-bottom: 20px;\nmargin-top: 20px;\nborder: 1px solid #ffffff;\nborder-radius: 10px;\nbackground-color: #f5f5f5;\npadding-left: 10px;\npadding-right: 10px;\npadding-top: 20px;\npadding-bottom: 20px;\n}\n\n#article-author a {\ncolor: #100b0f;\n}\n\n#article-author a:hover {\ncolor: #8eaf0c;\n}\n\n#author-image {\nfloat: left;\nheight: 70px;\nwidth: 70px;\nborder-radius: 70px;\nbackground-color: #FFFFFF;\nmargin-right:10px;\nmargin-bottom: 20px;\n}\n\n#author-text {\nwidth: 100%;\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: 500;\nfont-size: 12px;\n}\n\n.post-counter {\nmargin-top:15px;\n}\n\n.author {\ncolor: #100b0f;\nfont-family: 'Open Sans';\nfont-weight: bold;\nfont-size: 16px;\nmargin-bottom: 10px;\n}\n  <\/style>\n\n\n<ul id=\"\" class=\"cnss-social-icon \" style=\"text-align:center; text-align:-webkit-center; align-self:center; margin: 0 auto;\">\t\t<li class=\"cn-fa-facebook\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/keyapptop.android\/\" title=\"facebook\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_fb.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"facebook\" title=\"facebook\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-teams\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/teams.live.com\/l\/invite\/FEAFCm_WEqYDkkA9AI\" title=\"teams\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teams.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"teams\" title=\"teams\" style=\"margin:5px;\" \/><\/a><\/li>\t\t<li class=\"cn-fa-telegram\" style=\"display:inline-block;\"><a class=\"\" target=\"_blank\" href=\"https:\/\/t.me\/KeyappSupport\" title=\"telegram\" style=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2025\/04\/icon_teleg.png\" border=\"0\" width=\"40\" height=\"40\" alt=\"telegram\" title=\"telegram\" style=\"margin:5px;\" \/><\/a><\/li><\/ul>\r\n\t\r\n\t\n","protected":false},"excerpt":{"rendered":"<p>Overview: AppStore AI-generated Review Summaries AppStore Search Update Updated Process for Submitting a Feature Request Google Play Developer Console New Design Google will warn users about potentially low-quality apps SUM UP Google Play and the App Store are always changing &#8211; updates, algorithm tweaks, and policy shifts can all have an impact on how apps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2],"tags":[],"class_list":["post-9243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-trends","category-blog-news"],"_links":{"self":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/comments?post=9243"}],"version-history":[{"count":8,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9243\/revisions"}],"predecessor-version":[{"id":10022,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/9243\/revisions\/10022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media\/10017"}],"wp:attachment":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media?parent=9243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/categories?post=9243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/tags?post=9243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}