{"id":729,"date":"2017-12-26T09:04:15","date_gmt":"2017-12-26T09:04:15","guid":{"rendered":"http:\/\/www.keyapp.top\/blog\/?p=729"},"modified":"2019-05-22T13:14:17","modified_gmt":"2019-05-22T13:14:17","slug":"ultimate-guide-to-screenshots-ab-testing","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/blog-news\/aso-news\/ultimate-guide-to-screenshots-ab-testing\/","title":{"rendered":"Ultimate Guide to Screenshots A\/B Testing"},"content":{"rendered":"

Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about\u00a0App Store Optimization (ASO)<\/strong>. For sure, keywords, app name, subtitles, etc. are extremely important for app\u2019s discoverability in the stores. Yet, smart marketers know that the impact of text elements by no means downplays the importance of product page visuals, especially when it comes to conversion growth.<\/p>\n

After all, thousands of SplitMetrics tests have proven that less than 2% of app store visitors tap on \u201cread more\u201d button. Indeed, we tend to neglect extensive texts in favor of visual information, our behaviour in the major app stores is no exception.<\/p>\n

Taking into consideration that screenshots take a substantial part of store product pages, they tend to draw a large proportion of uses\u2019 attention. That\u2019s why polishing of screenshots has more potential of skyrocketing your app\u2019s conversion than other store page elements.<\/p>\n

However, there\u2019s no use applying random screenshot changes in the app stores and waiting for phenomenal results straight away. The truth is, you never know what will work and what will deteriorate your app\u2019s performance. That\u2019s why A\/B testing is a must when it comes to ASO.<\/p>\n

\"ab-testing-1.png.jpg\"<\/p>\n

Image Source:\u00a0SplitMetrics<\/a><\/em><\/p>\n

A\/B testing<\/strong>\u00a0or\u00a0Split-testing<\/strong>\u00a0is a method of hypothesis checking. Two variations are compared in the course of such tests and the results help to identify an option with the best performance. On one hand, easy mechanisms stand behind A\/B testing, on the other hand, the process isn\u2019t as straightforward as it may seem.<\/p>\n

Once you decided to use A\/B testing to perfect your screenshots, you should take all of the following steps to ensure trustworthy results which will really make a difference.<\/p>\n

Here are core ingredients of any quality A\/B testing strategy:<\/strong><\/p>\n

    \n
  1. analysis and variations brainstorming;<\/li>\n
  2. designing of screenshots;<\/li>\n
  3. running your A\/B experiment;<\/li>\n
  4. evaluation of results;<\/li>\n
  5. results implementation and follow-up experiments.<\/li>\n<\/ol>\n

    Let\u2019s dwell on each step of this never-failing A\/B testing strategy.<\/p>\n

    Pre-A\/B Testing Analysis and Variations Brainstorming<\/h2>\n

    The first thing you should remember is that any A\/B testing activity is doomed if it doesn\u2019t rely on a solid hypothesis. Split-tests for the sake of split-tests make no sense. So first of all, you should come up with a screenshot idea worth proving.<\/p>\n

    Wonder where to take such idea? The answer is simple – research. Treat major app stores as show windows and determine best screenshot practices in your app category and the stores in general. It goes without saying that above all you should look up to the industry leaders.<\/p>\n

    At identifying the latest trends concerning screenshots in the app stores, it\u2019s time to prioritize ideas and elaborate hypothesis for testing. Think how you can reflect\u00a0best app store screenshot practices<\/a>. Here are a few assumptions worth testing:<\/p>\n