Here we want you to pay attention to the apps, keywords and regions which were promoted. In our experience casino apps are popular all over the world, especially for the European regions. So here we want to give you some examples of apps, and the strategy of promotion for a Portugal region (Android) and Sweden region (iOS). We recommend you to pay attention to the number of installs that were used, so you can build a similar strategy for your app. <\/p>\n\n\n\n
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<\/a><\/figure><\/div>\n\n\n\nFor the promotion we have chosen 2 middle scored keywords for Portugal \u201ccasino dinheiro real\u201d and \u201ccassino online dinheiro real\u201d. There is a campaign for 4 days, and it is seen that the number of installs increases every day from 10 installs to 40 installs daily per each keyword. This strategy helps to make the promotion look natural. In total we spent 200 installs for both keywords, which was enough to gain 30+ positions and reach top-40. That is the common strategy we usually recommend for Android apps promotion, as it is believed that Google algorithm reacts better to long campaigns (more than 3 days) and everyday increase in the amount of installs. This gives the understanding to the algorithm that the app receives the installs for the keyword on a permanent basis and the positions are increased. <\/p>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nBelow you can see the charts for these keywords. On the 1st day of the promotion, the app had 59 and 69 ranks for keywords \u201ccasino dinheiro real\u201d and \u201ccassino online dinheiro real\u201d respectively. Right app is closer to the top for both keywords, which makes it visible for more users, as we have already mentioned that most apps are downloaded from the top 10. <\/p>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\nAs you may see with our cases, we use the different amount of installs for keyword in each different case. If you are still asking yourself how to choose the right amount of downloads to boost your app positions, read the following article<\/a>. <\/p>\n\n\n\n Now let\u2019s talk about iOS app promotion of the same app category. Below you can see the results of the promotion for an iOS app in Great Britain for the middle-scored keywords \u201creal money slots\u201d, \u201cblackjack\u201d, \u201ccasino real money app\u201d, \u201conline gambling\u201d. The strategy of promotion of iOS and Android apps is very different. We recommend starting the promotion with a small number of installs, to check how these keywords react to promotion. Starting with a big number of installs makes the promotion look not natural and suspicious for Apple. We have set orders for 4 days with 10 installs daily per each keyword. Mostly all of them reached top-5 <\/p>\n\n\n\n Using the example of the keyword \u201creal money slots\u201d we can see that this strategy helped to boost the app for 150+ positions. 10 installs were delivered every day for 4 days <\/p>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n