{"id":3965,"date":"2021-04-15T10:30:54","date_gmt":"2021-04-15T10:30:54","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=3965"},"modified":"2022-09-06T10:41:39","modified_gmt":"2022-09-06T10:41:39","slug":"how-to-promote-your-app-by-keywords","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/app-promotion\/how-to-promote-your-app-by-keywords\/","title":{"rendered":"App keyword. All you need to know to promote your app by keywords in 2022"},"content":{"rendered":"\n

Keyapp.top<\/a> focuses on app promotion by the keywords. This article is a collection of the basic information you need to find, group, and plan keyword promotion with minimum risks that you mistake. App keywords have slight specifics that SEO keywords do not have. You may analyze them with ASO tools for keyword check and ranking, but general principles for ASO and SEO in Google Play will be familiar. When you finish this article, you will do a basic and medium difficulty app store keyword optimization. <\/p>\n\n\n\n

Draw the analogies between SEO and ASO, if you have experience search optimization.<\/p>\n\n\n\n

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What is an app keyword? <\/h2>\n\n\n\n

The keyword is a word or phrase something is related to in search. When a person searches for something at App Store or Google Play, he or she will see the search results with the applications most related to the search request that was done. Keyword, in this case, is one word or phrase to say the same request in different ways. For example, the keyword \u201ccar renting service\u201d will be related to \u201ccr rnting service\u201d, \u201ccar rent service\u201d etc. <\/p>\n\n\n\n

From a technical perspective (or from the algorithms\u2019 point of view) keyword has additional parameters or metrics apart from the context people mean in search. These parameters are needed to place the search results in the correct order, show the competition and relevance of each application in the results. They are keyword difficulty, length, and frequency.<\/p>\n\n\n\n

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But how does the algorithm understand that the applications in search results fit the keyword? <\/p>\n\n\n\n

The algorithm tracks the connection between the search requests and the applications it will show by the keywords associated with the request. When one app gets more clicks and conversion into downloads from that search than any other app, the algorithm considers it more relevant and moves it up the search. This way, it gives higher priority.<\/p>\n\n\n\n

The more keywords your app is closely related to, the more traffic it will get from the search.<\/p>\n\n\n\n

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What metrics are important for app keywords<\/strong>? <\/h2>\n\n\n\n

App keywords have several characteristics that you should know to choose the right phrases for you. Those factors also define the quality of keywords. We\u2019re talking about the keywords relevance, volume, and difficulty. Let\u2019s go down through all of them.<\/p>\n\n\n\n

The relevance is the most critical value for app store keywords. Choosing search inputs, keep in mind that it has to be related to your app. What does it mean? These words or phrases, entered in the app store keyword search, have to describe your app\u2019s functionality and features. Let us imagine that you promote a cooking game. The proper phrases could be the ones with the core \u201ccooking\u201d. For instance, \u201ccooking games for kids\u201d, \u201ccooking offline games\u201d, \u201ccooking quest\u201d, etc. Organic users will enter these search requests, find your app, and download it. The reason is that it matches their intention to play and have fun. In this case, the word \u201crecipe\u201d e. g. will be irrelevant. A man looking for new recipes to impress his girlfriend does not want to play any games. He is concerned about cooking issues and will scroll your app. This user’s behavior won\u2019t bring you conversion and will negatively affect your mobile keywords ranking.<\/p>\n\n\n\n

Our next point is the volume of iOS app keywords. Keyword search volume is, in other words, the popularity of a search request. It shows how often people enter Google Play store search keywords. However, the most popular keywords will not be the best choice for you. If it is too popular, you won\u2019t have any chance to get to the rank by it. The competition will be too fierce. Therefore, we recommend starting with less competitive keywords at Google Play. It\u2019s better to be in the top 10 by less popular app keywords than in the top 250 by app store keyword search requests with the highest volume.<\/p>\n\n\n\n

The last value is the difficulty of the app store keyword. It demonstrates the competition by a specific search input. You\u2019ll understand how challenging it will be to promote this keyword. The principle is the same: target iOS app keywords with lower difficulty to have a higher chance of a top rank. You can use ASO tools for an app store keyword research to get an idea about the search volume and difficulty of a particular word or phrase. However, Play Market or App Store don\u2019t make these rates public. ASO tools use various formulas so that you have a basic idea about the values. So, stick to one or two platforms as the data from more sources may confuse you. <\/p>\n\n\n\n

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What are the types of keywords? <\/h2>\n\n\n\n

Based on the mentioned values, Google Play classifies store search keywords into short-tail and long-tail. All search terms have the core – the most meaningful word, mostly a noun. It\u2019s a word that displays your app most accurately and is used to make combinations. For instance, the core for a dating app will be \u201cdating\u201d. Add adjectives, adverbs, verbs, or other nouns to your core and you get short- and long-tail Google Play store search keywords.<\/p>\n\n\n\n

Short-tail keywords consist of 3 or fewer words and are highly competitive. For our dating app, it will be \u201cdating online\u201d, \u201cdating near me\u201d. In turn, the long-tail search requests are more specific, and you have more chances to meet the user\u2019s needs. They include more than 4 words like \u201cdating app free online\u201d. To get a higher mobile keyword ranking, you should work with less competitive search inputs first. They have a lower difficulty score, so it will be easier to promote them. Users entering a detailed request are usually ready to download and make a purchase. So, you can improve your conversion and get a top position by Google Play keywords.<\/p>\n\n\n\n

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Want to get all your keywords for the application for free? Contact us for a complete app keyword could.<\/strong><\/p>\n\n\n\n\n\n\n
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How to find ASO keywords for your application? <\/h2>\n\n\n\n

App store keyword research may seem challenging when you don\u2019t know the right approach to it. We want to introduce some helpful ways to find proper app keywords.<\/p>\n\n\n\n