{"id":3784,"date":"2020-10-23T12:38:12","date_gmt":"2020-10-23T12:38:12","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=3784"},"modified":"2022-04-28T05:50:20","modified_gmt":"2022-04-28T05:50:20","slug":"how-to-aso-before-release","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/app-promotion\/how-to-aso-before-release\/","title":{"rendered":"What to ASO before the app is published?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many developers of iOS and Android applications focus more on product creation, write texts, and prepare visuals in the last days or hours before publication. As a result, the description is abstract, visuals are poorly prepared, without captures; title and subtitle are without main keywords. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We guide you on what to prepare before your application is ready for release. Here are 5 things we suggest you think over and get ready before the last line of code is done for your application: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> keyword research; <\/li><li> desctiption + keyword field (For iOS applications only); <\/li><li> captures or screenshots with captures; <\/li><li> title; <\/li><li> icon. <\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How can we even know what to prepare when the app is not in search? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You do not create the application from anywhere. In 95% of cases, your application is based on the idea, concept, or set of functions other applications already have. So, you analyze them for features your app should also have. We do the same way with keyword analysis and text creation. Though we have no application yet, we already know that landing page elements should give indexation, while icons should stand out in search and be clickable. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Prepare your promotion in advance! Register to follow our digest and get a Personal Manager for more help and insights.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/my.keyapp.top\/signup\" style=\"background-color:#8eaf0c\"><strong>Register<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"800\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-plan.jpg\" alt=\"\" class=\"wp-image-3785\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-plan.jpg 822w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-plan-300x292.jpg 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-plan-768x747.jpg 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-plan-740x720.jpg 740w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Start with analysis of competitors and keyword research <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pick 3-4 competitors that are your top mind rivals in search. You can do it this way:<\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"5\" tabindex=\"0\" role=\"region\" aria-label=\"Slider\"><div id=\"n2-ss-5-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-5\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n\n\n\n<div class=\"n2-ss-slider-wrapper-outside\" style=\"grid-template-rows:1fr auto\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fit\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/scree-01.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/scree-02.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/scree-03.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 600 300\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"39\" data-slide-public-id=\"1\" data-title=\"scree-01\" class=\"n2-ss-slide n2-ow  n2-ss-slide-39\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">scree-01<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-14qjqsjyNWaj\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"40\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"scree-02\" class=\"n2-ss-slide n2-ow  n2-ss-slide-40\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">scree-02<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-vYeuy7jZb1QA\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"41\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"scree-03\" class=\"n2-ss-slide n2-ow  n2-ss-slide-41\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">scree-03<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-mjp99Nwrl9Fo\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-below\"><div style=\"--widget-offset:10px;\" class=\"n2-ss-widget n2-ss-control-bullet n2-ow-all n2-ss-control-bullet-horizontal\"><div class=\" nextend-bullet-bar n2-bar-justify-content-center\" role=\"group\" aria-label=\"Choose slide to display.\"><div class=\"n2-bullet n2-style-38aeec554ef38c2df8dfbf613db40422-dot \" style=\"visibility:hidden;\"><\/div><\/div><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">You have a casino application, and \u201ccasino app\u201d, \u201ccasino roulette\u201d and \u201ccasino games\u201d seem to be in your list of keywords. We will pick as competitors those applications that appear in the search for all three keywords we have mentioned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, we will analyze them with our Smart Campaign tool. That will give us a complete list of keywords these apps are in rank.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first glance, the keyword clouds of these apps look messy:<\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"6\" tabindex=\"0\" role=\"region\" aria-label=\"Slider\"><div id=\"n2-ss-6-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-6\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n\n\n\n<div class=\"n2-ss-slider-wrapper-outside\" style=\"grid-template-rows:1fr auto\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fit\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-101.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-102.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-103.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"4\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-104.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"5\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-105.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"6\" data-mode=\"fit\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-106.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 600 360\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"45\" data-slide-public-id=\"1\" data-title=\"text-101\" class=\"n2-ss-slide n2-ow  n2-ss-slide-45\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">text-101<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-SCT14sPkeww7\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"46\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"text-102\" class=\"n2-ss-slide n2-ow  n2-ss-slide-46\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">text-102<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-CJAZcOK5NEZS\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"47\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"text-103\" class=\"n2-ss-slide n2-ow  n2-ss-slide-47\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">text-103<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-zogEKG44JnfC\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"48\" data-slide-public-id=\"4\" aria-hidden=\"true\" data-title=\"text-104\" class=\"n2-ss-slide n2-ow  n2-ss-slide-48\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">text-104<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-1vdwqV5EKyqL\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"49\" data-slide-public-id=\"5\" aria-hidden=\"true\" data-title=\"text-105\" class=\"n2-ss-slide n2-ow  n2-ss-slide-49\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">text-105<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-jk1TKgOaB6Ln\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"50\" data-slide-public-id=\"6\" aria-hidden=\"true\" data-title=\"text-106\" class=\"n2-ss-slide n2-ow  n2-ss-slide-50\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">text-106<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-AMQIfSpYUvsM\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-below\"><div style=\"--widget-offset:10px;\" class=\"n2-ss-widget n2-ss-control-bullet n2-ow-all n2-ss-control-bullet-horizontal\"><div class=\" nextend-bullet-bar n2-bar-justify-content-center\" role=\"group\" aria-label=\"Choose slide to display.\"><div class=\"n2-bullet n2-style-38aeec554ef38c2df8dfbf613db40422-dot \" style=\"visibility:hidden;\"><\/div><\/div><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">We manually checked all the keywords in Google Play Search and grouped them by the core words in the keywords.&nbsp; We get keywords we can use for ASO of the app texts and future promotion. We think these words and phrases are relevant. When we reach the top with a new app, with the right icon and screenshots, we will interest the target audience to download our Android app:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107-1024x608.jpg\" alt=\"\" class=\"wp-image-3802\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107-1024x608.jpg 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107-300x178.jpg 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107-768x456.jpg 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107-740x440.jpg 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-107.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108-1024x304.jpg\" alt=\"\" class=\"wp-image-3803\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108-1024x304.jpg 1024w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108-300x89.jpg 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108-768x228.jpg 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108-740x220.jpg 740w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/text-108.jpg 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"> How these keywords help in mobile app promotion? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With keywords from your competitors in search, we can plan ASO, app indexation, and keyword promotion. Add these three options to your marketing plan. Though you will not get the immediate flow of traffic from this type of promotion, it will bring organic downloads in 4-5 weeks. So, you benefit in the long term from the positions you gain and remain at after promotion. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize Description, keyword field or both? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Android and iOS applications have different ranking factors their algorithms analyze. At Google Play, you should pay attention to the description and the way you optimize it. When it comes to the App Store, you have to work with the keyword field, while descriptions do not influence indexation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Description for Android mobile promotion should have from 5 to 10 keywords you do want to work with. When the application is new, you should start with the less competitive keywords but with the same core as those you want to be top 1 in a while. For example, in our description for a new casino app, we will use \u201cfree casino card games\u201d instead of \u201cfree casino\u201d. My Keyword section of keyapp.top platform shows that the difficulty (or competitiveness score) of&nbsp; \u201cfree casino card games\u201d is 1,5 while \u201cfree casino\u201d is 6,7. It will be easier to index for \u201cfree casino card games\u201d first and promote by \u201cfree casino\u201d later.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will write a unique text and check it in the Natural Language API tool. The description should hit the category score of 8.0 and higher to have no problems with indexation in search as well as future promotion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the same description for the App Store too. Just follow the common rule on brand names and language you use for these texts. Do not forget to structure your description with headings, bullets, and emojis (when it makes sense).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The keyword field will require 100 symbols to fit in. We recommend picking 2-4 low difficulty keywords with a competitive score, just like our \u201cfree casino\u201d example. When the app is published, App Store Algorithms will put it in the index for a while. That is how it tests your product\u2019s ASO for the search. As soon as your iOS app gets into the index, order installs for those low score keywords you are already in search for.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Need a helping hand? Get the manager to help you with promotion. Write to us!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>We need him now and forever<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Where is our Personal Manager?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"693\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-angry.jpg\" alt=\"\" class=\"wp-image-3804\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-angry.jpg 800w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-angry-300x260.jpg 300w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-angry-768x665.jpg 768w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-angry-740x641.jpg 740w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<table style=\"border-color: #ffffff;\" border=\"0\" width=\"60%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr style=\"border-color: #ffffff;\">\n<td style=\"border-color: #ffffff;\" align=\"center\">\n<table style=\"border-radius: 30px; border-color: #ffffff; cursor: pointer;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" bgcolor=\"#ffffff\">\n<tbody>\n<tr style=\"border-color: #ffffff;\">\n<td style=\"font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; color: #f5f5f5; line-height: 23.8px; text-align: center; border-color: #ffffff;\"><a style=\"color: #f5f5f5;\" href=\"https:\/\/join.skype.com\/invite\/ClPqTojBQeiy\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/512px-Skype_logo_(2019\u2013present).svg.png\" alt=\"That was awful - Make a Claim\" width=\"50\" height=\"auto\"> <\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td style=\"border-color: #ffffff;\" align=\"center\">\n<table style=\"border-radius: 30px; border-color: #ffffff; cursor: pointer;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" bgcolor=\"#fff\">\n<tbody>\n<tr style=\"border-color: #ffffff;\">\n<td style=\"font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; color: #7f8c8d; line-height: 23.8px; text-align: center; border-color: #ffffff;\"><a style=\"color: #f5f5f5;\" href=\"https:\/\/www.facebook.com\/keyapptop.android\/\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/facebook-512.png\" alt=\"Nothing special \" width=\"50\" height=\"auto\"><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td style=\"border-color: #ffffff;\" align=\"center\">\n<table style=\"border-radius: 30px; border-color: #ffffff; cursor: pointer;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" bgcolor=\"#fff\">\n<tbody>\n<tr style=\"border-color: #ffffff;\">\n<td style=\"font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; color: #7f8c8d; line-height: 23.8px; text-align: center; border-color: #ffffff;\"><a style=\"color: #f5f5f5; border-color: #ffffff;\" href=\"https:\/\/t.me\/KeyappSupport\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/keyapp.top\/emails\/images\/telega.png\" alt=\"You are doing a good job!\" width=\"50\" height=\"auto\" border=\"0\"><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Captures, titles and all those clickable things <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The title of your application should have info about you and your app purpose. At the same time, it has been ASOed, so you get positions by the keyword you have there. For example, your app has the title \u201cRoulette Westinghouser\u201d, where Westinghouser is your company for app development. We will focus on \u201cfree casino\u201d as our key phrase. So we will optimize our app title and balance between brand name and app promotion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many developers publish screenshots without texts on them. But these texts or captures, in other words, can add additional indexation by more keywords or rank the app up quicker. If our UI is not ready yet, you can prepare the captures.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your icon will be the first what your organic user will see. Analyze the competitors you find in the search for desired keywords. Once your product reaches the same positions, it should stand out of the crown and absorb more clicks than any other product. Add your insights from search analysis to the designers\u2019 assignment.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Not with us yet?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Register for free keyword collection and digest with articles and cases<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/my.keyapp.top\/signup\" style=\"background-color:#8eaf0c\"><strong>Register<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-confused.jpg\" alt=\"\" class=\"wp-image-3807\" width=\"202\" height=\"400\" srcset=\"https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-confused.jpg 404w, https:\/\/keyapp.top\/blog\/wp-content\/uploads\/2020\/10\/pic-confused-152x300.jpg 152w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many developers of iOS and Android applications focus more on product creation, write texts, and prepare visuals in the last days or hours before publication. As a result, the description is abstract, visuals are poorly prepared, without captures; title and subtitle are without main keywords. We guide you on what to prepare before your application [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-promotion"],"_links":{"self":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":18,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":5463,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/3784\/revisions\/5463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media\/3810"}],"wp:attachment":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}