{"id":1642,"date":"2018-09-28T10:58:31","date_gmt":"2018-09-28T10:58:31","guid":{"rendered":"https:\/\/keyapp.top\/blog\/?p=1642"},"modified":"2018-12-05T09:46:22","modified_gmt":"2018-12-05T09:46:22","slug":"how-to-choose-keywords","status":"publish","type":"post","link":"https:\/\/keyapp.top\/blog\/app-promotion\/how-to-choose-keywords\/","title":{"rendered":"How to choose keywords?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Well, no matter if you already have an app structure, you should do the following:<\/span><\/p>\n<p><b>STEP 1: LEARNING THE STRUCTURE OF EXISTING APPS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>First of all, analyze your competitors.<\/b><span style=\"font-weight: 400;\"> In 99% of cases, you are not the first in the market. Therefore, you will find a couple of competitors in the TOP for a few clicks;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Take a brainstorm.<\/b><span style=\"font-weight: 400;\"> Collect all the ideas of the main keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Build the hierarchy of potential pages by logic.<\/b><span style=\"font-weight: 400;\"> Here, usually, all applications have the following structure: <\/span><i><span style=\"font-weight: 400;\">Startup \u2192 View \u2192 ASO.<\/span><\/i><\/li>\n<\/ul>\n<p><b>STEP 2: GATHERING THE KEY MATRIX <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a query related, for example, to this short article about \u00abkeywords\u00bb.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Select synonyms.<\/b><span style=\"font-weight: 400;\"> At first sight, it may seem the simplest. Here are some synonyms that fit our category:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">?promotions keywords<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?key phrases<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?keywords<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Keywords<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">By the way, it&#8217;s easy to find synonyms by examining the results of Google&#8217;s search results.<\/span><\/i><span style=\"font-weight: 400;\"> Just put the word into the search engine and look through the delivery, studying the snippets.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Analyze the competitive pages for high-frequency synonyms.<\/b><span style=\"font-weight: 400;\"> To do this, you can use the services to analyze the positions of ASOdesk or TheTool. As a result, only competitors&#8217; apps are visible in the output, which has already written a description with these phrases.<\/span><\/li>\n<\/ul>\n<p><b><i>Next step, the technique: take each URL, copy it and check the position in the search.<\/i><\/b><\/p>\n<ul>\n<li><b>Examine the difficulty of keywords.<\/b><span style=\"font-weight: 400;\"> Selected keywords can be difficult to promote. Yes, you can choose cool semantics, but your keyword groups can already be promoted in the TOPs of competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Select the keyword for the title. <\/b><span style=\"font-weight: 400;\">The final step is to write the correct page title.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">The main criteria for creating a title:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">?The length &#8211; is 60 characters or 6-10 words;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Use encouraging words;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Remember your brand to increase recognition;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">?Write Each First Letter <\/span><b>Great<\/b><span style=\"font-weight: 400;\">;<\/span><\/p>\n<p><b>STEP 3: MAKING CONCLUSIONS <\/b><\/p>\n<ul>\n<li><b>Analyze competitors and their structure.<\/b><span style=\"font-weight: 400;\"> You can use one of 25 free tools for collecting keywords.<\/span><\/li>\n<li><b>Gather the keyword matrix.<\/b><\/li>\n<\/ul>\n<p>The selection of keywords is only an initial stage in progress, but without it, you won\u2019t achieve your goals. <b>Start your successful promotion correctly.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, no matter if you already have an app structure, you should do the following: STEP 1: LEARNING THE STRUCTURE OF EXISTING APPS First of all, analyze your competitors. In 99% of cases, you are not the first in the market. Therefore, you will find a couple of competitors in the TOP for a few [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-promotion"],"_links":{"self":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/1642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/comments?post=1642"}],"version-history":[{"count":5,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/1642\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/posts\/1642\/revisions\/1820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/media?parent=1642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/categories?post=1642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyapp.top\/blog\/wp-json\/wp\/v2\/tags?post=1642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}