Now, let’s talk about about mobile apps, ASO, business and money.
At PickASO, an App Marketing agency based in Spain, we run tons of experiments related to apps and App Store Optimization (ASO): We have launched hundreds of apps -some of them have received millions of organic installs- and we can say we have “some” experience in mobile growth. Experience is the best teacher!
In one of our last experiments with one of our apps (I tweeted about it some days ago) we have seen a 30x growth in ORGANIC installs and a 35x growth in revenue by doing just one thing: ASO. ?
Let’s start from scratch.
App Store Optimization is your friend
As you may know, ASO (App Store Optimization) is the process of optimizing an app store listing in order to increase its visibility on the mobile app markets -Apple App Store / Google Play Store-: Search & Top Charts rankings. The more visibility, the more organic installs and the more revenue. As simple as that!
ASO helps acquire organic (FREE) users and Аreduces user acquisition costs, in case of investing on Social Ads, Search Ads, Display Ads, Influencer marketing, etc. So, App Store Optimization is a MUST.
I used TheTool, our new ASO tool, to track keyword rankings in some countries (USA, UK, Spain, Brazil, India…). Of course, you can use any other ASO tool.
- The experiment is based on an entertainment Android app.
- App was launched on october 24, 2016, so it’s a young application.
- App is available worldwide with listing translated to 72 languages.
- App is monetized with Google AdMob.
- At the beginning of december app was receiving 150–180 installs / day, yesterday it received 4,600 installs. (30x growth).
- At the beginning of december app was generating 4€ / day, yesterday it generated 137,77€. (35x growth)