In our annual rankings, we take a look at the publishers who led the app economy in 2017
Today, we’re pleased to announce the top publishers of 2017.
As is tradition at App Annie, we match each publisher with a playing card, creating a custom deck of cards comprised of the winners – hence the Top 52. Earning a spot on this Top 52 is a special honor, reserved for the top-earning publishers on the iOS and Google Play stores.
Check out the full list below:
Changes in the Top 10
Typically the top 10 undergoes very little change year over year and in 2017 that proved true again as dominant publishers like Tencent and NetEase continue to solidify their grasp. Notably though, this year Netmarble made a significant jump, leaping into the top three after ranking #9 last year, and Sony broke into the top ten in 2017, rising from #14 last year to #8 this year.
China and Japan Led the Pack
Year-over-year we see that Asian-Pacific publishers feature prominently in the Top 52 and this year was no exception. Six of the top ten publishers hailed from one of those two countries, with only South Korea, Finland and the US breaking up their streak. And then expanding out, an impressive 26 of the Top 52 spots belonged to either a Chinese or Japanese publishers.
The Data Behind the Cards
The App Annie Top 52 is comprised of the highest 52 earners by combined iOS App Store and Google Play revenue from January 1, 2017 through December 31, 2017. Revenue rankings are based on revenue earned from paid downloads and in-app purchases on the iOS App Store and Google Play Store. The rankings do not include revenue earned outside of the app stores; revenue from in-app advertising, web subscriptions or mobile commerce is excluded.
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