We know, it’s becoming very hard to compete in the mobile business. More and more apps get published every day, everybody’s fighting for their lucky spot. But there are still some factors that can help you improve your app’s promotion. These tips really work, so we would like you to pay close attention to them in order to succeed on Google Play.
1. APP STORE OPTIMIZATION
Obviously, having a good App Store Optimization strategy is the first step to take. Taking care of your product page and appearing attractive to users to increase visibility. Optimize the following before, during & after launching your app or game:
- Keywords: research and find out what are the keywords that are relevant to your app. Carrying out an effective keyword research guarantees high visibility in the stores!
- Visual assets: create an icon that identifies with your product and that is also eye-catching and simple. Select screenshots that contain relevant features and appealing functionalities. And above all, create a video! Users that watch a video about a product are more likely to download it and use it!
- Ratings and reviews: take care of your ratings and reviews. They are very important for ASO and 4-5 star ratings together with positive feedback are ways of pulling out more users!
And, remember, ASO is not only Search. ASO is about traffic that lands on your product page, and about conversion (downloads).
2. OWNED MEDIA CHANNELS
If you have a website, it is a great source to promote your mobile app or game, plus it can also serve as a way to explain to visitors how they can benefit from it. This will bring more visibility to your app or game and it can also bring you more downloads! Locate the app and the link to download on good spots throughout the web — those places that your visitors are likely to see. You can also try another approach and use a pop-up page display to promote your app on your website. However, don’t abuse of that strategy, as it can get annoying for visitors!
Also, promote your app across your different social media channels or profiles. It’s free and it can be useful for users to discover your app or game. However, do more than just naming your app! Create attractive banners and select your target audience. Think carefully about your app features and plan out how to highlight them. Social media helps new products go viral, so don’t miss the chance!
3. RUN PAID CAMPAIGNS IN SOCIAL MEDIA: FACEBOOK, INSTAGRAM, MESSENGER…
Investing in ads in social media is one of the most cost-effective ways of getting users for your app or game . On Facebook Business Manager you can manage your campaigns for both Facebook and Instagram, and its options regarding segmentation are impressive. It lets you measure all kind of actions such as in-app purchases once users download your app.
4. CREATE A PROMOTIONAL VIDEO
A promotional video is a great way to explain the functionalities of your app and it also serves as a great source of publicity . Make it concise and attractive, as users are more likely to watch a video than to read an article. Once you have it, post the video in all your own media channels and include it in your press kit, guest posts and ask your family, friends and influencers (if you have them) to share it!
5. GOOGLE ADS UNIVERSAL APPS CAMPAIGNS (UAC)
Google’s equivalent regarding campaigns is Universal App Campaigns (UAC). Google takes all the data from the app’s listing you have uploaded to the store, including keywords and descriptions. You can also use videos for YouTube and several graphics for your display network. Those ads appear on search, associated search network and YouTube.
6. DISPLAY NETWORK ADS
There are lots of mobile display networks, such as the already mentioned social media channels (Facebook Ads, Twitter Ads, Snapchat Ads, etc.), those specialized in mobile games (Unity Ads, Chartboost, Ada Colony, etc.), or other great networks like Applovin, Epom Apps or Appnext. However, user acquisition costs are usually higher. Nevertheless, it’s good to test them, as it can get you a boost during a specific moment.
7. CROSS-PROMOTION WITH OTHER APPS
If you have more apps or games on the market, you can use cross-promotion to impact users that you already have . It’s an effective and free way to promote your app. You can also try to talk to other developers in order to exchange users; there are several developers’ associations around the world.
8. PROMOTION THROUGH REVIEWS
Reviews are a good way to make your app known. It can be a little difficult to get them on your own, though. There are several paid-reviews platforms that can be useful, such as:
Hope these tips will be effective for you and will help you reach your goals!