Q4 2017 Mobile Advertising Atlas: The Top Ad Install Advertisers on Facebook, Instagram, and More

Uncover the largest U.S. mobile app install advertisers from the fourth quarter of 2017 in Sensor Tower’s newest Mobile Advertising Atlas, now available. This free report ranks the top 20 app install advertisers on the Facebook, Google AdWords/AdMob, Instagram, and Pinterest networks for Q4 2017, complete with indexed impressions and market insights.

The report utilizes data from Sensor Tower’s Ad Intelligence platform, which provides mobile app marketers with competitive insights for the world’s most popular mobile advertising networks.

Key highlights from our free report include:

  • Playrix’s Homescapes was the No. 2 app install advertiser on Facebook’s ad network in 4Q17, after Facebook-owned Instagram.
  • Final Fantasy XV: A New Empire was the No. 1 app install advertiser on AdMob for the second consecutive quarter.
  • Sneaker marketplace GOAT topped Instagram app install share of voice in Q4.
  • Retail giant Target was the No. 1 app install advertiser on the Pinterest ad network in Q4.

Source: sensortower.com